SGB Update

EAA Corp. Hires New Marketing Director

EAA Corp., North America’s largest importer of Girsan, Akkar and Weihrauch firearms, named Sam Mockensturm as director of marketing.

Puma Sets Up Leadership Changes In Greater China Region

Puma appointed Shirley Li as its new GM in China. Philippe Bocquillon will move into the role of Puma’s area manager for Greater China. Paul Yu will remain GM of Taiwan, and David Lu is replacing Li as commercial director in China.

Men’s Activewear Brand Ten Thousand Raises $21.5M

Ten Thousand, the men’s activewear brand based in Manhattan, reported it secured $21.5 million in a funding round led by Provenance, a Beverly Hills-based firm that invests in direct-to-consumer companies.

Zappos Sees Chief Marketing Officer Exit

Zappos’ chief marketing officer Ginny McCormick has exited the company, according to a report from Adweek, which indicated the circumstances surrounding McCormick’s departure were unclear.

U.S. Consumer Sentiment Rises To Four-Month High

Consumer sentiment jumped 7.9 percent month-to-month to 63.9, in the first two weeks of June, reaching its highest level in four months, according to preliminary data from the University of Michigan survey of consumers.

DraftKings Outbids Fanatics For PointsBet

DraftKings made a last-minute $195 million offer to acquire the U.S. operations of Australia-based PointsBet, topping a bid from Fanatics last month valued at $195 million.

Zamberlan Appoints New U.S. General Manager

Zamberlan hired industry veteran Bob Whip as U.S. general manager. Outgoing GM Phil Benson has taken a principal role within private equity in partnership with Novastone Capital Advisors and will remain in the outdoor industry.

Globe Intl. Appoints Surf/Beach Lifestyle Vet As New Board Chair

Globe International Ltd. appointed Harry Hodge as non-executive director and chair of the company’s Board of Directors. William Crothers resigned as chair and director of the Board of Directors after a three-year term, effective immediately.

Asics Invests In Virtual Reality Exercise

Asics Corp. announced that its investment subsidiary, Asics Ventures Corp., had invested in Valkyrie Industries, Ltd., a London-based startup that combines virtual reality with electrical muscle stimulation. The funding amount was undisclosed.

New Balance To Build Plant In Londonderry

New Balance plans to build a manufacturing plant near the Manchester-Boston Regional Airport in Londonderry, NH; this is the company’s sixth factory in the U.S. The others are in Maine and Massachusetts.

Life Time Plans Summer 2023 Opening Of 30th Texas Location

Life Time reported a late-summer opening of its Life Time Sienna, a member-only club, and 30th in Texas. A preview center is open for prospective members for the 124,000-square-foot athletic country club in Missouri City, TX.