Report: Over Half of U.S. Consumers Plan to Watch Olympics
Nike is the brand most associated with Team USA, with 64 percent of consumers associating Nike, an official outfitter of Team USA, with the Olympics, followed by Adidas at 39 percent, and Under Armour at 26 percent.
Raen Appoints New President and CEO
Jesse Northcott was promoted from CFO to president and chief executive officer. He brings over 20 years of experience in finance and operations, working for the company and with other industry brands.
Nike to “Modernize” Tech Division; Hires Former Salesforce Exec as CIO
Cheryan Jacob, a former Salesforce, Inc. executive, was hired this month as CIO as part of an effort to “modernize” the active lifestyle company’s technology infrastructure.
Sacks Parente Golf Plans Reverse Split of Shares to Maintain Nasdaq Compliance
The reverse stock split is intended to increase the price per share of the company’s common stock to allow it to demonstrate compliance with the $1.00 minimum bid price requirement for continued listing on Nasdaq.
Falco Holsters Expands Content Creation Team
Luke Cuenco has been a freelance writer for five years, including The Firearm Blog, OvertDefense.com, OutdoorHub.com, and AllOutdoor.com, and also has past experience in website development and SEO, customer service.
Yamaha U.S. Marine Business Unit Appoints Regulatory Affairs Manager
For the Yamaha Marine External Affairs Division, Kemba Solomon will reportedly work to “harmonize regulation and encourage a regulatory environment that aligns with business and technical realities” for the Yamaha Marine External Affairs Division.
Vudoo Gun Works Hires VP Sales & Marketing
Heather Miller reportedly brings over a decade of experience in the firearms industry, with a track record of driving revenue growth and enhancing brand and customer engagement.
GSM Outdoors Sold to Private Equity Firm
Platinum Equity has signed a definitive agreement to acquire GSM Outdoors from Gridiron Capital. The acquisition is expected to be completed in the third quarter of 2024. Gridiron Capital acquired GSM in 2020.
PickleRage to Open New Jersey Club
The 32,950-square-foot facility will open at the end of Q4 2024 in the East Gate Square Shopping Center in Moorestown, 11 miles east of Philadelphia.
Planet Fitness to Open Edmonds, WA Location
Ohana Growth Partners, one of the largest franchise divisions of Planet Fitness, will open the 22,200-square-foot center in October. The Edmonds club will be OGP’s 13th Planet Fitness location in Seattle.
Altra Hires Nike Vet as Global Head of Product
As a nearly 20-year veteran of Nike, Kylee Barton’s performance-driven approach reportedly “helped create some of Nike’s most pinnacle and technical products.
Oofos Appoints Erin Flynn Head of Sales
Flynn is a 20-year veteran of the athletic footwear industry and reportedly spent the past several years working with running and outdoor brands, specialty retailers and industry organizations.
Vista Outdoor Ammo Brand Secures U.S. Special Operations Command Contract
The Federal cartridge selected during the one-year contract is for the 7.62×51 mm, 175-grain precision match rifle load. The ordering period is 12 months. Federal will reportedly produce the ammunition at its facility in Anoka, MN.
Vudoo Gun Works Appoints Chief Operating Officer
The U.S. firearms manufacturer, promoted Jack Oliver to chief operating officer. Most recently, he was the director of engineering.
X-Golf Opens Club in Annapolis
Equipped with seven simulator bays (five standard and two private) able to accommodate up to six players per bay, golfers can choose to play from various courses worldwide, including Pebble Beach and St. Andrews, on a membership basis.
