SGB Update

Lids Begins Nationwide Roll Out of New In-Store Format

This rollout represents a customer-centric experience where every visit feels personal, engaging and tailored to the individual. Lids will use key learnings from the initial store openings to continue evolving and expanding the in-store concept.

Newton Golf Company Expands Tour Presence with Key Appointments

Andy Harris and Jeff Opheim will represent the company as Tour reps for the PGA Tour, PGA Tour Champions and Korn Ferry Tour. Company Founder and Chief Technology Officer Aki Yorihiro will take on a key role as Tour representative for the LPGA and PGA Tour Champions.

Crunch Fitness Acquires Nine 24 Hour Fitness Gyms in Florida

With the opening of these nine new locations, CR Fitness Holdings, LLC, led by industry veterans Vince Julien, Geoff Dyer, Scrimale, and Jeff Dotson, will now operate 84 gyms across Texas, Florida, Georgia, North Carolina, and Tennessee.

Under Armour Appoints Three New Members to Board of Directors

Effective April 15, Dawn N. Fitzpatrick, Eugene D. Smith, and Robert J. Sweeney joined the company’s Board of Directors, which also includes Douglas E. Coltharp, Jerri L. DeVard, Mohamed A. El-Erian, Carolyn N. Everson, David W. Gibbs, Karen W. Katz, Eric T. Olson, Kevin A. Plank, and Patrick W. Whitesell.

BDA Appoints Senior Director of Sales

Nina Kersey, who reportedly brings a wealth of industry knowledge and extensive leadership experience at Fortune 500 companies, is expected play a key role in elevating the branded experience for BDA’s fitness client portfolio.

BioLite Acquires Goal Zero

The individual BioLite and Goal Zero brands will reportedly continue in the marketplace while combining core sales, operations, marketing, and engineering teams. The combined business will operate as BioLite Energy under leadership of BioLite Founder Jonathan Cedar.

Ruger Appoints VP of Strategy & Business Development

Ben Quinn is expected to serve as a key advisor to the executive team and play a central role in supporting cross-functional collaboration, enhancing operational efficiency and aligning enterprise-wide objectives.