SGB Update

Sierra Bullets, Barnes Bullets Partner with New Rep Agency

The company formed a new strategic partnership with H&G Outdoors, a family-owned sales rep agency in the outdoor sporting goods and shooting sports industries. Founded in 1978, H&G Outdoors has a well-established presence in the outdoor market.

Rumpl Welcomes New General Manager

Josh Simpson takes the reins from Founder Wylie Robinson, who has transitioned from the role to chairman of the board, focused on product innovation and creative brand direction.

Sightron Appoints Director of Sales

Long has spent over 27 years in the shooting sports industry. Before joining the company, Long was the national account manager with a Top 5 U.S. optics company for over 22 years.

Sig Sauer Recalls Romeo5 Red Dot Firearm 

The products include a button cell battery that is not in child-resistant packaging, as Reese’s Law requires. In addition, the products do not bear the mandated warnings.

Lazard Names Managing Director and Global Head of Sports Advisory

Stephen Finkel has joined the firm as a managing director and global head of Sports Advisory based in New York. The firm also welcomed Manoel Carvalho as a managing director and Bryan Tannenbaum as a vice president of the firm’s Media, Entertainment & Sports advisory group.

PEX Fitness Names Industry Vet as Managing Partner

As the buildout for the facility began, effective January 1, 2025. Badlissi is an industry veteran in the boxing and general fitness categories who brings industry experience and an entrepreneurial mindset.

Instinct to Expand Market Reach; Hires New VP of Sales

With deep roots in the surfing industry, Todd Stanley brings a wealth of expertise in sales, team leadership and brand development. His background in corporate and entrepreneurial ventures “qualifies him to guide the brand through its next growth phase.”