
The Oberalp Group Hires New PNW Sales Agency for Dynafit, Pomoca
The Oberalp Group, the parent company of Salewa, Dynafit, Pomoca, Wild Country, and Evolv, hired industry veteran Mallory Duncan and his company, Uhuru Mountain Collective, to represent Dynafit and Pomoca in the Pacific Northwest.
Peloton Appoints New Board Member
Peloton announced the appointment of Chris Bruzzo, formerly a top executive at Electronic Arts, to its board of directors. Current Board member Jonathan Mildenhall will simultaneously step down from the board to focus on his expanding professional responsibilities.
Salewa Adds Indie Sales Agency for Pacific Northwest
Salewa hired Katie Borgen and her company, Skadi Collective, to represent the brand in the Pacific Northwest (Washington, Oregon, Idaho, Montana, and Alaska).

RW Designs Acquired by Platinum Equity
Rainbow West Apparel (RW Designs), a private label house, was acquired by Platinum Equity portfolio company Hop Lun, a Hong Kong-based designer and manufacturer of undergarments and swimwear.

SFIA names Chief Operating Officer
The Sports & Fitness Industry Association hired Glenn Horine as chief operating officer, effective January 1, 2024, reporting to SFIA president and CEO Tom Cove.

Asics Sells Haglöfs to PE Firm
Asics reported that it sold Swedish outdoor brand Haglöfs AB to the Hong Kong fund LionRock Capital, which acquired 100 percent interest in the company. Terms were not disclosed.
Nordstrom Rack to Open Store in Omaha
Nordstrom announced plans to open a new Nordstrom Rack in Omaha, NB in fall 2024, representing the company’s first store of any kind in Nebraska.

Desiknio Hires New Managing Director and Brand Manager
Desiknio, a manufacturer of e-bikes and sister company to Stromer, hired Morten Kristiansen as managing director and Max-Louis Wolff as brand manager.

Plae Hires Chief Brand Officer
Plae, the maker of gym flooring and exercise equipment, hired former The North Face VP Mike Ferris as chief brand officer.

Pursuit Energy Forms Licensing Partnership with Prym1 Camo
Pursuit Energy, the maker of energy drinks, coffees and jerkies for the hunting enthusiast, entered into a licensing agreement with Prym1 Camo, a maker of camouflage patterns.

IKamper Bolsters U.S. Team with Three New Hires
The manufacturer of rooftop tents and gear expanded its U.S. team by adding Callie Pople, Kara Thrift and Matthew Kim.

GSM Outdoors Acquires Phenix Rods
GSM Outdoors reported it acquired Phenix Rods, marking the company’s entry into the fishing rod space.

Crocs Adds Two Board Members
Crocs, Inc. appointed John Replogle and Neeraj Tolmare to its board of directors, effective January 1, 2024. The footwear maker said the appointees “bring new skill sets and extensive brand-building experience in consumer-facing businesses to the Crocs board.”
Golden Goose Aims to Raise $1.1 Million in IPO
Golden Goose is seeking to raise about €1 billion ($1.1 billion) from an Initial Public Offering (IPO) in Milan.
ASBA Appoints New Officers and Directors
The American Sports Builders Association (ASBA) announced its officers and directors for the coming membership year.