SGB Update

Cabela’s and Icebreaker Announce Apparel Deal

Cabela’s has teamed up with Icebreaker, the New Zealand producer of merino wool apparel, to create a co-branded apparel line for men and women to be sold exclusively in Cabela’s U.S. retail stores and online fall of 2014…

FeraDyne Outdoors Names VP of Operations

FeraDyne Outdoors, LLC, the parent company of the Rage, Muzzy, Nockturnal and Tru-Fire brands announced it has appointed Craig Tinsley as vice president of operations…

Goldwin Appoints Sales Reps to Handle U.S. Territories

As part of a strategic plan to expand its domestic footprint, Goldwin America today announced the addition of two leading sales organizations to handle a portion of the U.S. market for the company’s Goldwin and C3fit brands…

TransRockies Run Concludes in Colorado

Hoka One One, Balega, Salomon and Adidas athletes were among those taking the podium at the 2014 PepsiCo TransRockies Run, which concluded Sunday in Beaver Creek, CO after six days, 120 miles, and 20,000 feet of climbing…

Hydro Flask Honored by Inc. Magazine

Hydro Flask, manufacturer of insulated stainless steel flasks, has joined Inc. magazine’s elite group of the 500 fastest-growing private companies in the country…

Advent International Acquires 15 Pecent Stake in Lululemon

Advent International has completed its purchase of 20.1 million shares in Lululemon Athletica Inc., giving it a 14.87 percent stake in the performance apparel company, according to a filing with the Securites & Exchange Commission…

Vestis Retail Group Completes Sport Chalet Acquisition

Vestis Retail Group, owned by funds advised by Versa Capital Management and operating Bob's Stores and Eastern Mountain Sports, announced the completion of its previously announced acquisition of Sport Chalet, the full-service specialty sporting good

Remington Announces Marketing Alliance

Remington Outdoor Company announces an alliance with firearm instructor, NRA Commentator and active United States Practical Shooting Association (USPSA) competitor Gabriela Franco…

Sportsman’s Guide Launches Brand Campaign

Sportsman’s Guide has launched a major brand campaign and redesign centered around a “Share The Thrill” rally cry that unites sportsmen both through their love of the outdoors and finding great deals on gear. At the core of the extensive

Sonic Boom Names Marketing Group Names Sales Reps

Sonic Boom, manufacturer of exploding targets, announces the appointment of Baratti Marketing Group as its new regional sales agency of record covering the TALO States (Texas, Arkansas, Louisiana and Oklahoma)…

World Skateboard Grand Prix Coming to US Next Summer

World Skateboarding Grand Prix (WSGP) will expand in the US next summer, bringing at least three qualifying events to cities across the US, culminating in the first-ever US Skateboarding Championships…

Bogner Puts Itself on the Block

The family owner of Bogner, the maker of winter jackets and skiwear, has appointed Goldman Sachs to seek a buyer, sources familiar with the matter told Reuters…

Shock Doctor Acquires XO Athletic

Shock Doctor has acquired XO Athletic, based in Union, NJ. The strategic acquisition provides access to patented technologies owned by XO along with retail distribution efficiencies that will benefit both brands. Shock Doctor intends to maintain the XO At

Perry Ellis’ Golf Apparel Climbs Double-Digits in Q2

Perry Ellis International reported its golf apparel segment’s revenues grew 14 percent in the second quarter, led by Callaway and Ben Hogan. The gains came despite an 8 percent decrease on inventory. Said Oscar Feldenkreis, vice chairman, president