SGB Update

Nike Sues Former Designers

Nike filed a breach of contract lawsuit against three former designers who plan to join Adidas to build a new creative studio coming to Brooklyn, NY in 2015…

NRA Partners with Cabela’s

The National Rifle Association announces its partnership with Cabela's, who, for the second consecutive year, will be the Associate Sponsor of the 2015 Great American Outdoor Show…

SFIA Team Sports Report Reveals Casual Participation Waning

Several team sports including basketball, football (tackle), and soccer have seen a shift towards greater core participation over the past six years, while casual participation has faded, according to the latest U.S. Trends in Team Sports Report published

Reebok Partners with Kendrick Lamar

Reebok announced a new partnership with acclaimed hip-hop artist Kendrick Lamar. Reebok and Kendrick together hope to inspire and empower youth through programs designed to provide a positive alternative to the streets. Their shared goal provides the crea

UCO Names Brand Ambassadors

UCO, which makes products campers and other outdoor enthusiasts and homeowners can use to produce heat, light, and power accessories, introduced its brand ambassadors…

24 Hour Fitness Acquires 32 Bally’s Total Fitness Locations

24 Hour Fitness has agreed to acquire certain assets of Bally Total Fitness including 32 fitness clubs located in New York, New Jersey, Denver and the San Francisco Bay Area. It is anticipated that the transaction will officially close in the next two wee

Jack Wolfskin Debt Falls in Secondary Markets

Jack Wolfskin's debt has dropped between 9 and 13 percent in value on secondary markets in the last month, reports Reuters, citing data collected by its affiliate, Thomson Reuters LPC…

Mavic to Relocate U.S. Office to Utah

Mavic Inc. will relocate from Haverhill, MA to Ogden, UT next summer to fully integrate with parent company Amer Sports's hub there…

Outdoor Foundation Names Winners of First Campus Challenge

After eight weeks, Outdoor Nation is pleased to announce almost 44,000 outdoor activities were logged by 8,390 participants in its first Campus Challenge, with many universities reporting a major surge in the campus-wide interest in outdoor recreation…