SGB Update

Fanatics Collectibles to Open Store on London’s Regent Street

The store’s 8,647-square-foot space will house a central display of the rarest sports cards, a breaking area, a trading-card singles experience, card opening and trading areas, and customer education touchpoints. Fanatics Collectibles plans for a Spring 2025 opening date.

Stretch Zone Opens in Cedar Rapids

Franchisee Doug Allen has opened his first Stretch Zone studio in his hometown of Cedar Rapids and the company’s fifth location in Iowa.

Eastside Golf Adds CAA Vet as First Head of Marketing

Annette Parker is the company’s first head of marketing, joining Eastside Golf from Creative Artists Agency (CAA) where she spent over eight years managing sports marketing partnerships and helping drive the agency’s golf business.

Skechers Opens First Performance Flagship Location in Canada

The new retail destination at Canada’s West Edmonton Mall offers an immersive experience featuring half-courts and the company’s broad performance range including Skechers’ basketball, running, golf, soccer and pickleball technologies.

Five Iron Golf Adding 12 Locations Across Florida

Existing franchisees Peter McCormick and Alex Zega, who operate Five Iron Golf’s Louisville, KY location, have signed a deal to bring 12 new Five Iron Golf locations to Florida, the largest golf market in the U.S.

Turtleson Names VP of Licensed Product Sales

Jim Call, VP of Licensed Product Sales, will lead the growth of the brand’s wholesale partnerships and its collegiate-licensed apparel line. He brings 25 years of experience in collegiate and pro sports licensed products.

Wintersteiger Adds Sales Representation in PCT

CTS Sports, LLC, represents Wintersteiger Sports, Bootdoc and Hotronic in the Pacific Central Territory, including Northern Nevada and Northern California, effective January 1.