SGB Update

BRP President and CEO to Retire at Fiscal Year-End

José Boisjoli has informed the Board of Directors of his intention to retire by the end of the fiscal year, at which time he will also step down from his role as chair of the Board. He will continue to lead the company until a successor is named.

Crunch Fitness Franchisee Adds Four New Midwest Crunch Gyms

Primetime Fitness announced a significant expansion across Ohio and Michigan with the acquisition and development of four new gyms. The company, founded in 2016, operates 23 gyms across Michigan, Ohio, Kentucky, and Tennessee.

Allbirds Inks Two New Distribution Agreements

The brand signed agreements covering Central America, the Caribbean, Chile, and Colombia, as well as Spain and Portugal, bringing to 13 the number of distribution deals signed since the company changed its global sales strategy.

Crunch Franchisee to Open 85th Crunch Fitness in Georgia

“We’re excited to expand our footprint to 14 clubs in the Atlanta area with this gym location in Gainesville, GA,” said Tony Scrimale, CEO of CR Fitness Holdings. “This 3.0 location takes everything our members love about Crunch to the next level, with premium amenities, the latest equipment, and a fun, welcoming atmosphere that caters to everyone.”

Helly Hansen Opens First Denver Store at Market Station

As part of the brand’s strategy to grow its presence in key markets throughout North America, Helly Hansen also opened new stores in Newport, RI and Vancouver, BC for a total of 13 doors in North America.