
Planet Fitness Franchisee Joins NewRoad Capital Partners
The new partner at the firm, Vincent Love, is based out of Denver, CO. He is a Planet Fitness franchisee, owning five gyms in Colorado and Wyoming.
NSGA Report: Pickleball Grows 56 Percent; Flag Football Leads Youth Team Sports Growth
Most sports/activities tracked (35 of 56) experienced increased participation for 2024. Pickleball’s boom continued as it increased 56 percent to 15.4 million participants. It is the third consecutive year the sport has seen a year-over-year increase of more than 50 percent.

Crunch Fitness Acquires Nine 24 Hour Fitness Gyms in Florida
With the opening of these nine new locations, CR Fitness Holdings, LLC, led by industry veterans Vince Julien, Geoff Dyer, Scrimale, and Jeff Dotson, will now operate 84 gyms across Texas, Florida, Georgia, North Carolina, and Tennessee.

Under Armour Appoints Three New Members to Board of Directors
Effective April 15, Dawn N. Fitzpatrick, Eugene D. Smith, and Robert J. Sweeney joined the company’s Board of Directors, which also includes Douglas E. Coltharp, Jerri L. DeVard, Mohamed A. El-Erian, Carolyn N. Everson, David W. Gibbs, Karen W. Katz, Eric T. Olson, Kevin A. Plank, and Patrick W. Whitesell.

BDA Appoints Senior Director of Sales
Nina Kersey, who reportedly brings a wealth of industry knowledge and extensive leadership experience at Fortune 500 companies, is expected play a key role in elevating the branded experience for BDA’s fitness client portfolio.

Leonard Green & Partners Takes Majority Stake in Crunch Holdings
The firm or its affiliates have, at one time or another, been a partner or owner of Authentic Brands Group, Varsity Brands, The Sports Authority, Big 5 Sporting Goods, PureGym, Life Time Fitness, and many more.

BSN Sports Taps Donald Driver as Chief Motivation Officer for SURGE Program
SURGE (Strength, Unity, Resilience, Growth, and Equity) was founded one year ago to address the needs for tailored resources expressed by coaches and female athletes nationwide.

Aspen Snowmass Outlines $80M in Summer Projects and Mountain Upgrades
The improvements include two new high-speed chairlifts, a complete reconstruction of one of the resort’s on-mountain restaurants and more.

BioLite Acquires Goal Zero
The individual BioLite and Goal Zero brands will reportedly continue in the marketplace while combining core sales, operations, marketing, and engineering teams. The combined business will operate as BioLite Energy under leadership of BioLite Founder Jonathan Cedar.

JP Sportswear Inks Joint Venture with Vietnam-Based Intermax Co.
JP Sportswear will be solely responsible for developing and supporting active and athleisure apparel brands and retailers throughout North America for the Intermax group of companies.

Under Armour Taps Cam Ward to Lead Strong NFL Draft Class for the Brand
Cam Ward, Luther Burden III, Nick Emmanwori, Matthew Golden, and Tyler Booker are the latest additions to the UA Football roster.

Ruger Appoints VP of Strategy & Business Development
Ben Quinn is expected to serve as a key advisor to the executive team and play a central role in supporting cross-functional collaboration, enhancing operational efficiency and aligning enterprise-wide objectives.

Jetset Pilates Inks Two Chicagoland Location Deals
The Miami, FL-based modern Reformer Pilates franchise, is entering the Chicago area after signing its first franchise deals for new locations in Naperville and Winnetka, IL.

Former Reebok Exec John Frascotti Elected Executive Chair of Newman’s Own BOD
Frascotti led multiple high-growth business units at Reebok International, Ltd. including the company’s sports footwear and apparel division, acquisitions, global sports marketing, and licensing.

TSG Consumer Appoints Managing Director and Chief Legal Officer
TSG’s representative past and current partner companies in the active lifestyle market include Backcountry, Canyon Bicycles, Nuun, Planet Fitness, Revolve and CorePower Fitness.