Adidas Forms Strategic Collaboration with China’s Wanda Group
Adidas said plans to start collaborating with the Chinese conglomerate Wanda, including a sponsorship deal for the two Ironman triathlon events in China.
Adidas Puts its Future in Kanye West, Provoks Social Backlash
Adidas announced the cementing of its long-term relationship with Kanye West in the company’s biggest collaboration with a non-athlete to-date.
Pedego Electric Bike Gains Fifth Colorado Store
Pedego Electric Bikes dealers Terry and Jean Gehrke on Tuesday celebrated the grand opening of their second, and the brand’s fifth, store in Colorado.
Xbox Fitness Ends Workout Streaming in 2017
Xbox Fitness, a service exclusively offered for Xbox One which features fitness workouts from popular trainers, will cease operation in 2017.
Adidas Outdoor Sponsors Aspen Marathon
Adidas Outdoor will sponsor the fifth annual Aspen Backcountry Marathon & Half Marathon, Aug. 13, 2016.
Kokatat to Outfit Paddle the Arctic Expedition
Kokatat has joined a host of outdoor brands sponsoring an expedition this summer designed to challenge American kids’ increasingly sedentary lifestyle. In the Paddle to the Arctic expedition, two young families will embark July 1 on an attempt to paddle the length of the Mackenzie river, Canada’s largest and longest river. On average, children spend […]
Mountain Khakis Catches Some Slack
Mountain Khakis named Jennifer Slack senior product developer in another sign of its growing commitment to expand its men and women’s apparel.
Dick’s Relocates Store in Sterling Heights, MI
Dick’s Sporting Goods will be opening its relocated store on in Sterling Heights, MI (13000 Hall Road) on June 9, 2016.
Vasque Names Pinnacle Sales Agency of the Year
Vasque trail footwear honored New England-based Pinnacle Outdoor Group as its 2016 Sales Agency of the Year.
Nike Q4 Beats on Earnings, Misses on Revenue
Nike Inc. reported flat earnings in its fourth quarter ended May 31 due in part to the need to reduce inventories in North America but results still came in a penny ahead of Wall Street’s consensus estimate. Revenues gained 6 percent to $8.2 billion and were up 9 percent on a currency-neutral basis. Worldwide futures were up 11 percent on a currency-neutral basis.
Are Smart Shoes a Dumb Idea?
In the race to create fit-tracking footwear, we break down the specs we want and what Under Armour, Lenovo and other brands are promising to offer.
MET-Rx Refreshes Look to Attract Fitness Consumer
MET-Rx unveiled a full packaging refresh and product innovation developed to better attract fitness athletes as opposed to body builders to its products.
Dollamur Sport Surfaces Adds Female Olympic Wrestling Star
Dollamur Sport Surfaces will partner with Adeline Gray, Team USA Olympic wrestler.
Ugg and Law Enforcement Seize Counterfeits in Raid
Ugg said it partnered with local and federal law enforcement agencies this week on Long Island, NY to identify over 3,660 pairs of fake Ugg products.
Under Armour Pushes to Overshadow Nike Earnings with New Innovation Center
Under Armour opened the doors to its new beehive for manufacturing and design innovation, dubbed the UA Lighthouse, in a strategic move to pull the spotlight from Nike’s fiscal fourth quarter earnings.
