Fabletics Debuts Kate Hudson Commercial
Fabletics, the activewear line co-founded by Kate Hudson, released a new commercial that features Hudson both in front of and behind the camera.
Fitbit Hires Vice President of Digital Health
Fitbit, Inc. hired Adam Pellegrini to join the company as Vice President of Digital Health, beginning September 6.
Modell’s Hires Advertising Agency
Modell’s Sporting Goods sourced Zimmerman Advertising to lead its brand planning, creative, media, digital production, data strategy and hyper-local trade area activation.
Vans Appoints Global Brand President
Vans appointed Doug Palladini to the position of global brand president, effective immediately.
McDonald’s Markets Activewear Tracksuit
McDonald’s entered the activewear market when on July 30 the fast food chain released a hooded vest and track pant in collaboration with Australian fitness and swim brand We Are Handsome.
PeopleForBikes Announces Community Grants
PeopleForBikes, a national organization that funds bike-related initiatives, has announced its latest round of community grants.
Compass Diversified to Acquire 5.11 Tactical
Compass’ acquisition of 5.11 adds tactical apparel and gear to its family of businesses.
New Climbing Cove Open in Tennessee
Denny Cove, a 685-acre parcel of land in eastern Tennessee, has been acquired and opened to climbing.
Black Diamond Equipment Appoints Quality Director
Black Diamond Equipment, which has had several costly recalls since bring manufacturing of carabiners and other hard goods back to its headquarters city of Salt Lake City from China, appointed Rick Vance as director of quality, effective August 1, 2016.
OIWC Issues Letter Teasing its Rebranding
Executive Director of the Outdoor Industries Women’s Coalition (OIWC), Deanne Buck, issued a letter to the trade celebrating the organization’s 20th anniversary and teasing the release of its new branding.
Leading Outdoor Brands Commit to Higg Index
A group of outdoor companies including REI, The North Face and W.L. Gore, have affirmed a commitment to use the Sustainable Apparel Coalition’s Higg Index to improve environmental and social responsibility throughout their supply chains.
Sports Facilities Management Shift Strategy to Multi-generational Consumer
According to The Sports Facilities Management (SFM), new youth and amateur sports venues must be built and managed with a multi-generational customer in mind to be successful.
Shock Doctor Partners with the American Association of Orthodontists
Shock Doctor announced an official relationship with the American Association of Orthodontists (AAO) in order to encourage mouthguard adoption among young athletes.
Omeals Picks Up Momentum Media PR
Omeals, an outdoor foods brand, has selected Momentum Media PR as its public relations agency of record.
Nemo Hires New North American Sales Director
Nemo Equipment, the outdoor gear manufacturer, announced Mike Welch as its new North American Sales Director.
