G-Form Partners With Ski Utah To Promote Outdoor Safety
The partnership makes G-Form the official protection sponsor across all of Ski Utah’s activities and partnership projects.
LCI Brands Names First VP Of Product Development
Patty Stemp, who spent the last 14 years at S.I. Jacobson Manufacturing leading their sales and new product development teams, joined LCI Brands August 25.
Skhoop Unveils Redesigned Website
The Swedish outdoor company introduced a redesigned website that features its fall/winter 2016 collection and a Skhoop Outdoors gear spotlight.
Inside TRX’s Under Armour Partnership
TRX entered into a partnership with Under Armour through 2019, as the suspension strap company makes a killer comeback in training.
Granite Gear Launches Online Storytelling Journal
The Minnesota-based outdoor product manufacturer’s Journal will feature stories about inspiring adventures had by their athletes and ambassador team.
Dick’s Adds Stores In Washington, New York And Virginia
The Silverdale, WA location will have Nike and Under Armour shops, while the ones in Melville, NY and Charlottesville, VA will combine a Dick’s Sporting Goods and a Field & Stream under one roof.
Head Sued By Bode Miller
The skier is part owner of his new sponsor, Bomber Ski, and is contesting his obligations to Head in accordance with the 2015 termination of his endorsement agreement.
NikeLab And Kim Jones Collaborate On Second Collection
Nike’s research and development operation in Beaverton, OR released the second part of its collaboration with British fashion designer Kim Jones.
Mountain Bikers Acknowledge Image Problem
Seven in 10 rank a negative image of their sport as the number one threat to expanding trail access in their communities, an IMBA membership survey shows.
Leatt To Present At MicroCap Leadership Summit
Leatt Corporation, manufacturers of protective gear for sports, will present at the inaugural MicroCap Leadership Summit, hosted by MicroCapClub LLC.
Raleigh Parent Partners With Beeline Bikes
Accell North America partnered with Beeline Bikes, the mobile bike shop operator, to enhance its direct sales operations.
Deckers Sues Target And JC Penney For Infringing On Ugg’s Patents
Target was sued for allegedly infringing on Ugg’s Bailey Button boot design while Penney’s related to Ugg’s Elle design.
Northwest Company Partners With University Of Texas
The Northwest Company secured the rights to manufacture and distribute University of Texas Longhorn products, including blankets, throws, bedding, bath and beach products, as well as accessories, exclusively.
Foot Locker/Pensole Reveal Design Contest Winner
The winning sneaker design in the first “Fueling the Future of Footwear” Master Class earned the student developers a $12,000 prize and the chance to see their design go from conception to production and Foot Locker’s shelves.
Life Is Good Promotes Positivity During U.S. Election Season
Life is Good launched a new Positive State Collection and campaign to spread the power of optimism during the 50 days leading up to the presidential election.
