Callaway Acquires Toulon Design
Callaway Golf Company entered into an agreement to acquire Toulon Design, a putter company specializing in performance-driven design and customization.
Dwayne Johnson Leaks Under Armour Capsule
Under Armour is planning ahead to December 2016, when the brand will release its apparel collaboration with action movie star and WWE wrestler Dwayne Johnson.
Fitbit Ventures Into Virtual Reality
The connected health and fitness company released Fitbit Adventures, a series of personal, non-competitive virtual activity challenges.
SFIA: Industry Grows 2 Percent in 2015
The Sports and Fitness Industry Association (SFIA) released its 2016 State of the Industry Report (SOTI), which showed another moderate year of industry growth despite major disruption in the sporting goods sector.
FESI Hosts EU Sport Policy Assembly
Efforts to strengthen Sport Policy continue, as the MEP presents his Report “Integrated approach to Sport Policy: Good Governance, accessibility and integrity.”
Surfrider’s Smartfin Makes Surfers Citizen Scientists
The Surfrider Foundation, a non-profit dedicated to ocean, wave and beach protection, will debut the Smartfin, a surfboard fin with data-collecting sensors, with a pilot program launch in early 2017. By outfitting surfboards with the new technology, Surfrider hopes to turn surfers into “citizen scientists” actively engaged in ocean and climate research. The foundation will encourage the […]
NFL Seeks Growth In Germany
The NFL selected Lagardère Sports to help grow its fanbase In Germany.
Stormy Kromer CEO Makes Personal Fall Deliveries
Outdoor apparel company Stormy Kromer’s CEO Bob Jacquart is personally delivering fall shipments to customers.
July Golf Rounds Dip
According to Golf Datatech, declines were seen in East North Central, Pacific, South Central and South Atlantic.
Jax Mercantile To Open 7th Store
The opening of the Broomfield, CO store will feature special pricing on selected products, as well as Jax’s annual Anniversary Shoe Sale taking place at all Jax locations.
Turning The Tables On Athleisure
Instead of making a non-performance piece look sporty, performance products are being made to look like everyday clothes.
College Rank Names The 50 Best College Towns In America
Providence, RI, Gainesville FL and College Station, TX are among the towns making the list.
VF Completes Sale of its Contemporary Brands Businesses
VF Corp. has completed the sale of its Contemporary Brands businesses to Delta Galil Industries Ltd.
Bonobos Names Jimmy Butler Brand Ambassador
Bonobos, the online men’s apparel company, signed Jimmy Butler, Chicago Bulls’ star guard, as its brand ambassador.
Recco Hires Former IBM Rep as Global Sales Manager
The avalanche rescue system hired Marcus Löwgren as global sales manager as part of an ongoing effort to move the system toward an all-year outdoor application.
