LaCrosse Footwear Launches New Campaign
Launched in July 2016, the new advertising campaign is a culmination of brand strategy and target research conducted by Shine United to refine the LaCrosse Footwear brand messaging.
24 Hour Fitness Study Suggests Exercise Combats ‘Tech Stress’
57 percent of the 2,000 Americans polled said they experience a mental boost from working out, which may help offset stress brought on by technology malfunction.
Sports Authority Merchant Joins Jo-Ann Fabric And Craft Stores
Robert Will was previously senior vice president, general merchandising manager at Sports Authority in charge of hardgoods, licensed apparel, and golf apparel.
Fitbit’s Untraditional Pairing With Public School
Fitbit has paired up with high street fashion label Public School, in a push to expand its accessory bands for the Alta — Fitbit’s most style-driven tracker.
Cross Training Footwear Heats Up, Gold’s Gym And Vibram Join Race
A new hybrid contender entered the ring today as iconic health club Gold’s Gym inked a collaboration with Vibram, creator of the FiveFinger shoe.
Bass Pro Commits To Jobs In Nebraska
CEO Johnny Morris reassured employees that the merged company would retain a significant amount of operations in Nebraska.
Performance Sports Group Shares Rise Amid Takeover Speculation
Brookfield Asset Management Inc., Canada’s largest alternative-asset manager, is exploring purchasing Performance Sports Group Ltd.
Finish Line Amplifies Commitment To Female Consumer
Finish Line Inc. launched #WeAreMore, an exclusive collaboration with Reebok and brand athlete Aly Raisman.
Accell’s Pizzi To Head Stand-alone E-bike Unit
After a two-year assignment helping the company realign its North American bicycle business, Larry Pizzi will head a new entity devoted to growing e-bike sales.
T-H Marine Renews FLW Sponsorship
In addition to its title sponsorship of the Bass Fishing League, T-H Marine will also receive exposure across all Fishing League Worldwide platforms.
Patagonia Ramps Up Fair Trade Certified Program
By next fall, the brand will source 300 styles through the program, including its popular Synchilla Snap-T fleece, according to CEO Rose Marcario.
Under Armour CEO To Speak At Retail Real Estate Conference
His talk in New York City will include the development of Sagamore Development Company, his privately-owned investment company that is spearheading the massive redevelopment of Port Covington in Baltimore.
Foot Locker, Asics Name Documentary Film Contest Finalists
“Real Lives. Real Runners.” gave filmmakers the opportunity to capture documentary-style stories on real runners. The winning film will air nationally during the live television broadcast of the 2016 TCS New York City Marathon.
Blundstone Launches #HowIRoam Campaign
The Instagram campaign offers a chance to win a trip for two to Tasmania.
Treksta Again Sponsors Banff Festival
The World Tour hosts more than 300 screenings of some of the festival’s best films in cities and towns around the U.S. and Canada.
