SGB Update

Nike Reshuffles Leadership in Design, Marketing and Technology

Nike, Inc. implemented a number of executive changes and additions, highlighted by John Hoke becoming chief innovation officer, Martin Lotti assuming the role of chief design officer, Nicole Hubbard Graham rejoining Nike as chief marketing officer, and Muge Erdirik Dogan joining Nike as chief technology officer.

Oiselle Names New CEO

Oiselle hired Arielle Knutson as CEO. She joins the women’s running brand from Nuun Hydration, where, most recently, she was VP of marketing.

Cole Haan Opens 500th Store

Cole Haan opened its 500th store, marking its accelerated expansion since spinning off from Nike in 2012. The brand is sold in over 100 countries, up from 13 in 2013.

GoPro Hires SVP of Engineering

GoPro hired Vince Nakayama, a former employee at Microsoft, as senior vice president of engineering, effective immediately.

NSSRA Names New Chairman 

The National Ski & Snowboard Retailers Association named Tom Fuerst of Pedigree Ski Shop in White Plains, NY, the new chairman of its Board of Directors. Fuerst’s family has been a part of the snow sports industry for over 60 years.

NMMA Appoints SVP of Government Relations

The National Marine Manufacturers Association appointed Robyn Boerstling as senior vice president of government relations, reporting to NMMA president Frank Hugelmeyer.

Report: Varsity Brands Exploring IPO

Varsity Brands, the parent of BSN Sports and Varsity Spirit, is exploring a sale or initial public offering (IPO) that could value the company at more than $6 billion, including debt, sources told Reuters.

Great Britain Q3 Golf Rounds Played Gives Lift to YTD Trend

Sporting Insights noted that January was the only month in 2023 that saw a dip against 2019 figures, while the remainder of the year has, so far, seen 2023 track, and often exceeded, the “booming totals” seen outside lockdowns during the period 2020/22.

On Third Quarter Sales Jump 46.5 Percent and Diluted EPS Triples

On’s DTC channel recorded growth of 54.6 percent to CHF 164.7 million when compared to Q3 2022, reflecting “the strength of the On brand and ongoing ambition for DTC to outgrow wholesale.” Wholesale channel sales increased 42.6 percent to CHF 315.7 million.

Backcountry To Broaden Reach Going Wholesale With In-House Brand

Backcountry, the online specialty retailer for outdoor gear and apparel, reported it will expand its wholesale business, starting with its in-house Backcountry brand, selling since 2018, through select nationwide retailers, beginning in fall 2024.