Hoka One One Adds Six New Athletes
Two-time Olympian and NJ*NY Track Club veteran Donn Cabral is signing with Hoka One One for the first time, and the Hoka-sponsored club is also adding Graham Crawford, Cecilia Barowski, Ce’Aira Brown, Stephanie Van Pelt and Kenyetta Iyevbele.
Vista Outdoor Reports Steep Q3 Loss
Vista Outdoor Inc. reported a net loss of $377.7 million, or $6.44 a share, in its third quarter ended January 1, dragged down by a goodwill charge of $449.2 million.
Under Armour Receives Backlash Over Trump Comments
Under Armour is facing a social media backlash and boycott threats after CEO Kevin Plank on CNBC described President Trump as “an asset.” The brand’s biggest endorser, Stephen Curry, also expressed his dismay over the comments.
Puma Delivers Upbeat Outlook After Strong Q4
Puma reported healthy gains in operating earnings and sales in the fourth quarter that topped Wall Street estimates while predicting a significant hike in earnings in 2017.
Vans Adds Snow Team Ambassadors
Vans welcomed Mary Rand, Cole Navin and Bryan Iguchi to the global Vans snowboarding team.
Mammoth Coolers Appoints Schooler Associates As Southwest Reps
Mammoth Coolers, a provider of rotomolded coolers, drinkware and accessories, appointed Schooler Associates as its new sales agency of record for Texas, Arkansas, Louisiana and Oklahoma.
Deckers Brands Faces Activist Investor
Marcato Capital Management intend to engage in discussions with directors and officers of Deckers Brands about “strategic alternatives,” including a potential sale of the company or “businesses or assets.”
OIA Calls For Unification In The Fight For Public Lands
In light of current news regarding the outdoor industry’s fight to support America’s public lands, OIA Executive Director Amy Roberts has issued an open letter to the outdoor industry.
Trump Slams Nordstrom For Dropping Ivanka’s Line
President Donald Trump criticized Nordstrom’s move to stop selling his daughter Ivanka’s brand, asserting it was politically driven and not due to poor performance.
OutDoor Industry Award Opens 2017 Submissions
The deadline to submit entries in this year’s competition is May 8, 2017.
Timberland Launches SensorFlex Campaign
Up-and-coming dancer/choreographer Virgil Gadson, a finalist on season 12 of the Fox show “So You Think You Can Dance,” will serve as front man for the campaign.
Wiivv Acquires Esoles
Through the acquisition, the custom-fit footwear company will have possession of data for over 50,000 3D foot scans.
LifeStraw Launches Third Annual Follow The Liters Campaign
The developer of filtration and purification products for safe drinking water launched its third annual Follow the Liters campaign in western Kenya.
Superfeet Names Agency Of Record
The insole brand named Momentum Media PR as the brand’s agency of record, effective immediately.
UA Releases Statement Following Kevin Plank’s White House Visit
The statement reads in part, “We have teammates from different religions, races, nationalities, genders and sexual orientations; different ages, life experiences and opinions. This is the core of our company.”
