Life Is Good Launches Optimism Campaign
The campaign stars World Champion gymnast Aly Raisman and New England Patriot Malcolm Mitchell.
Headsweats Kicks Off National Park Week With New Designs
Twenty percent of sales from the collection will be donated to the National Park Foundation, the official charity of America’s national parks and nonprofit partner to the National Park Service.
Adidas Partners With Kathrine Switzer
Adidas formed a new partnership with Kathrine Switzer and 261 Fearless ahead of the Boston Marathon in its 29th year as the race’s exclusive footwear and apparel partner.
Nike, Adidas and Under Armour Rank Among Most Valuable Brands
Nike landed at 28 on Brand Finance’s ‘Global 500 2017” ranking of the most valuable brands. Adidas was 138, Under Armour, 275, and North Face, 480.
NSSF Continues Support Of National Hunting And Fishing Day
This year’s NHF Day is set for Sept. 23 with NASCAR legend Richard Childress serving as honorary chairman.
Gym Source Shares Journey Of Boston Marathon Survivor
Gym Source on its blog shared its experience of working with Boston Marathon bombing survivor and double amputee Celeste Corcoran.
Fishbrain Closes $3.7 Million Round Of Funding
The world’s largest app and social network for anglers closed a new $3.7 million round of funding with overall investments now totaling nearly $15 million.
Timex Re-signs Jared Ward As Brand Ambassador
Timex has re-signed Olympic marathoner Jared Ward as a brand ambassador for its Ironman sports watches.
University In Colorado To Offer Outdoor Industry MBA
Western State Colorado University will offer an outdoor industry-focused MBA beginning in 2018.
American Alpine Club To Host 2017 Climbing Awards
The award is given to those who have made lasting contributions both on and off the mountain.
Warner’s Secures Hosiery License
PVH Corp. announced that two of its subsidiaries have entered into a license agreement with USA Legwear LLC under which USA Legwear will manufacture, sell, distribute and promote women’s hosiery and socks under the Warner’s brand.
Under Armour Adds Board Member
Jerri DeVard most recently served as chief marketing officer of The ADT Corporation, a leading provider of home and business security services.
Foot Locker Celebrates Global Sneaker Culture Around The World
Foot Locker is celebrating sneaker culture around the world this week by sending three lucky Foot Locker customers on intercontinental “Pick Up Trips.”
Payless ShoeSource Picks Liquidators For 388 Stores
A joint venture between Great American Group and Tiger Capital Group will be conducting liquidation efforts at 388 Payless ShoeSource locations.
SFIA Selects Judges for Second Annual ‘Start-Up Challenge’
Gene McCarthy, Jim Weber, Bob Puccini, Mike Zlaket, Jason LaRose and Tony Armand are among the judges for SFIA’s second-annual ‘Start-Up Challenge’ panel.
