Western Kentucky Officially Announces Deal With Nike
Western Kentucky Athletics said it reached an agreement for Nike to replace Russell Athletic as the department’s official apparel provider beginning on July 1, 2017.
Lifted Research Group Acquired By Mad Engine
Mad Engine LLC has acquired urban streetwear brand Lifted Research Group Inc.
Newton Running’s Danny Abshire’s Exits In Reorganization
Newton Running’s co-founder Danny Abshire has exited the company and Jerry Lee, the company’s other co-founder and original investor, has returned as the firm’s company’s CEO and primary shareholder as part of a reorganization.
Birkenstock Mourns The Loss Of Margot Fraser
Margot Fraser is responsible for bringing Birkenstock products to the U.S. and for building the brand over its first 40 years in the market.
Deckers Brands Announces Review Of Strategic Alternatives
Deckers Brands announced it’s exploring a broad range of strategic alternatives, including a sale.
J.Crew To Cut 250 Jobs
J.Crew Group, Inc. announced several strategic changes across its organization to better position the company for sustainable and profitable growth.
Vibram To Launch Blue Carrarmato Sole At Struktur
Vibram’s new Footwear Customization Lab will be on hand providing all of the event’s attendees with a complimentary blue Carrarmato resole celebrating the 80th anniversary of the design.
Eagle Creek Sponsors Pacific Crest Trail P3 Program
As part of a joint effort between the Pacific Crest Trail Association and their partners, P3 will highlight 10 Pacific Crest Trail thru-hikers to help promote and advocate for the trail.
KL Outdoor Merges With GSC Technologies
The manufacturers of Sun Dolphin kayaks and Future Beach kayaks will combine to form a single company.
Injinji Launches Redesigned Website
The company behind the Original Performance Toesock revealed its new site, a collaboration with San Diego marketing agency Digital Operative, along with two new product lines.
DonJoy Performance Signs Brandon Ingram
As an ambassador, Ingram will promote the use of braces and support sleeves for injury prevention and recovery.
Americas Drives Puma’s Q1 Growth
“Retailers ordered more because they needed more which has not been the case for a long time at Puma,” Bjørn Gulden, CEO of Puma SE, said on a conference call with journalists.
Outdoor Industry Association Releases The Outdoor Recreation Economy Report
The report shows the outdoor recreation economy generates $887 billion in consumer spending annually, sustains 7.6 million American jobs and generates $65.3 billion in federal tax revenue and $59.2 billion in state and local tax revenue each year.
Title Nine Launches New E-Commerce Site
The upgraded site includes enhanced content on each product page, an improved checkout flow in all channels and an engaging mobile experience for Title Nine shoppers.
Nike Women’s Executive Joins Digimarc
Aimee Arana, formerly vice president and general manager of the North America Women’s Division at Nike, has joined Digimarc Corp. as executive vice president of sales and business development.
