Nike Partners With Penn Relays
Nike becomes the exclusive athletic footwear and apparel supplier and sponsor of the Penn Relays through the 2020 Olympiad.
Brunswick Corp’s Profits Inch Up In Q1
Among its segments, sales grew 14 percent in Boat, 8 percent in Fitness and 6 percent in marine engine.
VF Corp. Q1 Earnings Dip
VF Corp. reported first-quarter earnings were down slightly due to a sales dip and currency headwinds but VF said results were in line with expectations and its growth platforms performed well. On currency-neutral basis, The North Face’s sales grew 8 percent in the quarter while Vans rose 6 percent.
Altra Partners With Utah State University
Utah State University’s Outdoor Product Design and Development (OPDD) program announces a partnership with Altra Footwear, the running footwear brand known for its unique FootShape toe box and Zero Drop running shoes.
GoPro Reports 19.1 Percent Rise In Quarterly Revenue
Said Nicholas Woodman, GoPro’s Founder and CEO. “We had a great first quarter and feel good about our outlook for the second quarter. We remain on track toward our goal of returning to full-year non-GAAP profitability in 2017.”
Hydro Flask Partners With World Surf League
The brand has signed on as the official water bottle and drinkware sponsor of the WSL Championship Tour (CT) and Big Wave Awards in North America.
Columbia Sportswear’s Q1 Earnings Climb 14 Percent
Columbia Sportswear Co. reported earnings rose 13.6 percent to $36 million, or 51 cents a share, from $31.8 million, or 45 cents, a year ago, but the company slightly scaled back its earnings and sales guidance for 2017.
Polartec To Auction Off Boston-Area Manufacturing Plant
The manufacturing of Polartec fleece at the nearly 600,000-square-foot plant ended last year, when Polartec LLC laid off more than 200 employees and moved operations to Tennessee.
G-Form Signs LA Galaxy’s Jermaine Jones
The impact protection company inked a two-year partnership with Los Angeles Galaxy central midfielder and United States Men’s National Team (USMNT) veteran Jermaine Jones.
Outerknown Named WSL Championship Tour Title Sponsor
The three-year partnership includes both men’s and women’s competitions at the OK Fiji Pro, which runs this season from May 28 through June 16.
Ortovox Hires Greg Mears As Sales Assistant
A 17-year veteran of the outdoor industry with roots in specialty outdoor retail, Mears has worked as a ski tech, sales associate, ski buyer and general manager.
Vivobarefoot Teams Up With Betabrand
The London-based barefoot shoe company launched its new shoe collection in partnership with Betabrand, a San Francisco-based crowdfunding clothing platform for independent designers and major brands.
K2 Sports Hires Jill Nazeer As Marketing Specialist
“I’m thrilled to be working with the K2 team, particularly in the snowshoe and Nordic lines. These brands have an incredible history while remaining at the forefront of technology, always striving to help people achieve their best and have fun in doing it,” said Nazeer.
Mountain Khakis Hell Yeah Tour Heads To Charlotte
On May 10, Charlotte residents are invited to join Mountain Khakis and Tarheel Trailblazers to restore the “Backyard Trail,” Charlotte’s original mountain bike trail.
Wahoo Fitness Partners With Rapha Cycling Club
A first for the RCC, the partnership with Wahoo Fitness will allow members to benefit from Wahoo’s product lineup.
