
True Fit Introduces Personalized Gift Buying
True Fit, a data-driven personalization platform for apparel and footwear, added a Shop for Others capability to its retail platform.

Hong Kong’s Revolutionary Bike Share
GoBee Bike, Hong Kong’s first cashless and station-free bike sharing service, operates via a smartphone app that allows users to locate a bike, unlock it and ride it to the destination of their choice.

Hoka One One Partners With FloSports
Hoka One One and FloSports will partner on more than 20 videos throughout the year that will include both long-form and short-form original video content, culminating with a feature film on Futsum Zienasellassie and his journey from post-college to world class runner.

Under Armour Appoints Patrik Frisk President And Chief Operating Officer
Under Armour Inc. appointed Patrik Frisk president and chief operating officer. The company also announced strategic executive changes to align its organizational structure to better leverage its digital business, support its move toward category management, and drive greater operational efficiency across the organization.

Umbro Becomes Kit Sponsor For FC Schalke
FC Schalke 04 e.V. have come to an agreement with Umbro to become the club’s new kit suppliers from July 2018, thus ending the club’s long-standing partnership with Adidas.

TeamSnap Acquires FanAppEvents
TeamSnap, a leader in integrated sports management, announced the acquisition of FanAppEvents, a leading tournament and league management company, for an undisclosed amount.

Mikasa Signs Beach Volleyball Phenom Sara Hughes
Mikasa and two-time NCAA Beach Volleyball Champion Sara Hughes have entered into a sponsorship agreement through 2020.

Bass Pro Names New President For Boat Division
Bass Pro Shops appointed Les Crawford as the new president of White River Marine Group, which until now was known as Tracker Marine.

Eddie Bauer Exploring Sale
Eddie Bauer hired Guggenheim Partners LLC and Financo LLC to explore strategic alternatives, including a sale, multiple sources told Reuters.

Burley Design Partners With Riteway Products Japan
Burley will expand its existing presence in Japan through this partnership, as well as growing its independent bike dealer base.

Osprey Packs Supports Himalayan Stove Project
The pack manufacturer became the latest outdoor gear manufacturer to support the Himalayan Stove Project (HSP), a seven-year effort to deliver clean-burning, fuel-efficient cookstoves to the people of Nepal.

Bulldog Sporting Goods To Close
Bulldog Sporting Goods, based in Athens,, GA, is closing after 49 years, according to onlineathens.com.

ABG Acquires Frye Brand
Authentic Brands Group LLC (ABG) acquired a 51 percent stake in Frye, the American heritage brand, from Global Brands Group Holding Limited.

Klean Kanteen CEO Joins 1% for the Planet Board
Klean Kanteen joined 1% for the Planet in 2008, and Osgood’s addition is integral to an 18-month overhaul of leadership that includes a new board chairman and five new board members.

Sena Releases Bluetooth Cycling Helmet
Bluetooth 4.1 allows for riders to easily pair the X1 helmet to their smartphone to listen to data and cues from fitness apps, GPS directions, music and take/make phone calls.