Japanese Outdoor Tech Company Launches In North America
Bonx, founded by snowboarder and outdoorsman Takahiro Miyasaka, is making its formal entry into the U.S. and Canadian markets with new North American Headquarters located in Seattle and a satellite office in Vancouver, Canada.
Epoch Lacrosse Signs Dylan Molloy
Epoch Lacrosse announced a partnership with Major League Lacrosse (MLL) player, Dylan Molloy.
Fabric Technology: Dupont Intexar
DuPont Advanced Materials announced its newest generation of stretchable electronic inks and films for smart clothing at last week’s Outdoor Retailer Summer Market.
Backcountry And Zola Exclusively Launch Wedding Registry Partnership
Through Zola, engaged couples can now register directly for outdoor equipment from Backcountry. The online retailer’s customers can also register for gifts, experiences and cash funds on Zola.
Alp-n-Rock Adds Mid-Atlantic and Southeast Reps
Alp-n-Rock, LLC, a socially conscious manufacturer of European-inspired apparel, announced Allison Bangel Quinto as its new sales representative for the Mid-Atlantic and Southeast regions effective immediately.
Asics Launches I Move Me Brand Activation
Asics unveiled a new global brand message, identity, retail concept and integrated brand activation – the brand’s most significant marketing initiative to date.
Technogym Appointed Official Supplier To 2017 Athletics World Championships
The event – London’s biggest sporting event since the London 2012 Olympic Games – will bring together more than 3,000 world-class athletes from more than 200 countries.
Trips For Kids National Appoints Robert Alan Ping As Executive Director
Prior to joining Trips for Kids, Ping was executive director for the Walkable and Livable Communities Institute, an educational community health organization.
Under Armour Reduces Outlook, Launches Restructuring
Under Armour Inc. reported second-quarter results that came in better than Wall Street’s targets but it lowered its outlook for the year while unveiling a restructuring plan that will result in job cuts.
Callaway Golf Appoints CFO
Callaway Golf Company announced the appointment of Brian Lynch as its chief financial officer, effective immediately.
Nautilus Q2 Earnings Slide
Nautilus Inc. reported net earnings slumped 29.5 percent in the second quarter on a modest sales decline.
Wolverine Sells Sebago
Wolverine World Wide Inc. announced it has sold its Sebago brand to BasicNet, S.p.A., an Italian corporation with a global footprint that has a portfolio of brands including Kappa, Robe di Kappa, K-way, Superga and more.
Reebok Signs NFL Stars Brandin Cooks And DeVonta Freeman
Reebok announced new partnerships with the addition of elite professional football stars Brandin Cooks and Devonta Freeman to its roster of ambassadors.
DLTR In Talks To Merge With Villa
DLTR, an urban chain based in Hanover, MD, has reached an agreement to merge with Villa, an urban specialist based in Philadelphia.
Fanatics Partners With The Chicago Bears
The Chicago Bears announced a new long-term partnership with Fanatics to operate the team’s new and improved e-commerce platform.
