IHRSA Report Finds U.S. Health Club Memberships Reached High In 2016
Membership in U.S. health clubs reached an all-time high of 57.3 million in 2016, an increase of 3.6 percent from 2015. In all, 22 percent of Americans use a health club to pursue fitness and wellness goals.
Shimano North America Appoints Marketing Manager For Fishing
Bringing more than 15 years of consumer package goods marketing experience, including stints with leading fishing brands, Grayce Weber has joined Shimano as senior marketing manager.
Garneau Sponsors All-Girl Mountain Bike Organization, Little Bellas
Garneau announced a new 3-year partnership with the Little Bellas organization, a mountain bike organization whose goal is to help young women realize their potential through cycling.
Oboz Becomes Official Footwear Sponsor Of Banff Mountain Film And Book Festival
Oboz, the outdoor footwear company based in Bozeman, MO, signed on as the exclusive footwear sponsor in 2017 and 2018 of the Banff Mountain Film and Book Festival and the Banff Mountain Film Festival World Tour for both 2017 and 2018.
Sportfishing Industry Association Names New President
The American Sportfishing Association’s (ASA) board of directors announced that Glenn Hughes, ASA’s vice president for industry relations, has been hired to take on the role of president beginning April 1, 2018.
OIA Opposes Bishop Bill Undermining 1906 Antiquities Act
The Outdoor Industry Association (OIA) said it opposed the “National Monument and Creation Act,” that “National Monument and Creation Act” that would limit the power of the president to designate public land as national monuments.
Dick’s Selects Advertising Agency For Second Skin
Dick’s Sporting Goods selected WPP-owned VML as its agency of record for Second Skin, its new compression fitness apparel line.
Riddell Announces 2017 Smarter Football Grant Recipients
Riddell and brand ambassador Peyton Manning announced the 2017 Smarter Football grant recipients, delivering personalized videos directly to this year’s ten winning programs.
PGA Tour Superstore To Open In Altamonte Springs
PGA Tour Superstore, the golf and tennis retailer, announced its expansion in the Orlando-region with the opening of a second store in early to mid-2018.
NSF International Expands Sustainable Certifications For Apparel, Footwear And Textile Industries
NSF International, is now an approved certification body for three additional Textile Exchange standards. NSF International’s full portfolio of responsible textile certifications helps organizations demonstrate their commitment to sustainability, transparency and traceability.
Nielsen-Kellerman Sold To Clearview Capital
Nielsen-Kellerman produces measurement instruments marketed under the Kestrel and NK brands.
Adidas To End AC Milan Contract
Adidas is expected to end its 20-year deal to manufacture AC Milan football kits, according to numerous reports. New Balance and Under Armour are said to be two of the leading brands to replace Adidas next season.
Academy’s Arthur Gochman Leads 2018 NSGA Hall Of Fame Class
The National Sporting Goods Association (NSGA) said the 2018 Sporting Goods Industry Hall of Fame class includes the late Arthur Gochman of Academy Sports + Outdoors, Stan Jurga of All-Star Sporting Goods and Barbara Longstreth of Longstreth Sports.
Marcato Calls For Massive Reorganization, Sales At Deckers Outdoors
In its proxy seeking to replace all 10 Deckers Outdoors’ directors with its own slate, Marcato Capital Management in part is urging Deckers to sell all its smaller brands (Hoka One One, Teva and Sanuk) and focus solely on Ugg if a sale of the whole company can’t be completed.
