Flywheel Integrates With Strava
Strava athletes who ride at Flywheel are now able to automatically sync their class stats to their Strava training log.
PrimaLoft Names Sales And Marketing Manager For APAC Region
Clark Jin (Jin Lukai) will serve in the new role of sales and marketing manager for the APAC region. He will report to Jochen Lagemann, managing director of Europe and Asia for PrimaLoft.
Dynafit Partners With Aspen Snowmass To Promote Uphill Skiing
The partnership includes the exclusive equipment rental and demo of Dynafit uphill skiing hardgoods at the resort’s Four Mountain Sports stores and the sponsorship of Aspen Snowmass’ ski mountaineering events.
Evo Partners With Loge On Store
Seattle-based action sports, lifestyle, and outdoor retailer Evo announced a strategic partnership with Loge Co., a brand offering camping and lodging destinations catering to surfers, hikers, and outdoor enthusiasts with a first location in the coastal community of Westport, WA.
KT Tape Launches Limited Edition Tape Celebrating Olympian Meb Keflezighi
KT Tape, category leader in kinesiology taping products, unveiled a Limited Edition tape celebrating the career and achievements of marathon champion Meb Keflezighi as he prepares for his final competitive marathon.
Crunch Fitness Reaches Million Members Following Record Growth
Crunch Fitness announced the brand has hit the one-million-member mark.
Wyoming Offering Concussion Insurance For High School Athletes
Every high school and middle school student participating in a Wyoming High School Activities Association (WHSAA) sponsored activity will now be covered by concussion insurance in 2017.
Bobs Helps Pets Displaced By Hurricane Harvey
Best Friends Animal Society, in partnership with Bobs from Skechers, will host a special Texas Super Adoption Event and Strut Your Mutt Walk to raise funds and find homes for animals affected by Hurricane Harvey this Saturday, September 16.
Adidas And Wanderlust Break Yoga Record
On Sunday, September 10, Adidas and Wanderlust broke the official Guinness World Records Title for most people doing yoga in pairs at the Wanderlust 108 Brooklyn event in Prospect Park.
Report: Jordan Extends Deal With Russell Westbrook
Russell Westbrook has signed the “most lucrative” deal ever with Nike’s Jordan brand, sources told ESPN.
Descente Becomes Apparel Sponsor Of The Honolulu Marathon
Japanese sports and outdoor brand Descente signed a three-year deal with the Honolulu Marathon beginning in 2017.
Boot Barn Acquires Four-Store Boot Chain In Texas
Boot Barn Holdings Inc. completed a transaction to acquire the four-store operations of Wood’s Boots, Inc., a family-owned retailer based in Midland and Odessa, TX. The retailers also provided an update on the impact on hurricane damage.
Yamaha Entering U.S. Electric Bicycle Market
Yamaha Motor Corp., USA will enter the U.S. electric bicycle market in 2018.
L.L.Bean To Open its Third Illinois Store In 2018
L.L.Bean continues its national retail expansion with the opening of its third Illinois store, scheduled to open the fall of 2018.
NFL FLAG-In-Schools Program Expands
The NFL, USA Football, GENYOUth and Fuel Up to Play 60 announced the expansion of the NFL FLAG-In-Schools Program, which aims to increase physical of youth by providing flag football resources to underserved communities.
