Camping World Forms Partnership With Major League Baseball
Camping World Holdings announced a multi-year partnership with Major League Baseball. The agreement includes sponsorships with all its banners: Camping World, Gander Mountain, Overton’s, The House and Windward/W82.
Flywheel Sports Makes Two Executive Appointments
Flywheel Sports added two key executives to its leadership team. Bill Stauffer, formerly of EHE International, takes the reigns as chief operating officer. Michael Cohen joins the team from Birchbox as chief financial officer.
Under Armour To Sponsor Women’s Professional Lacrosse League
The Women’s Professional Lacrosse League (WPLL) announced a new, multi-year partnership with Under Armour and Longstreth Sporting Goods, naming Under Armour the official outfitter of the WPLL.
Lululemon Launches First Campaign Targeting Men
Lululemon introduced its first global campaign targeting men in a partnership with Vice’s in-house agency Virtue.
Canada’s Wholesale Sports To Close
Wholesale Sports Canada Ltd. announced the orderly wind down and eventual closure of its 12 retail locations in the four western Canadian provinces, according to a statement from its parent United Farmers of Alberta Co-operative Ltd. (UFA).
Fanatics Renews Rugby Football Union Deal
Fanatics signed a an eight-year renewal deal with England’s Rugby Football Union (RFU).
Retail Sales Down Slightly in August From July But Up Over 2016
Retail sales in August decreased by 0.2 percent from July on a seasonally adjusted basis, according to calculations released by the National Retail Federation.
RECALL: BTI Aftermarket Rifle Kit
Battenfeld Technologies Inc. (BTI) has announced a recall involving its M&P AR-15 Rifle Lower Parts Kit Complete, an aftermarket parts kit.
Item Of The Day: Jaybird Run Headphones
Designed from insights gained from top runners around the world, Jaybird Run delivers a secure, run-specific comfort-fit, sweat proofing, water resistance and skip-free customizable sound with 12 hours of battery life.
Roots Files For Initial Public Offering
Roots, the Canadian lifestyle apparel chain, has filed for an initial public offering in order to ramp up its expansion efforts in North America and Asia.
Johnson Fitness And Wellness Retail Rebrands Locations
Johnson Health Tech Retail, Inc., the largest specialty fitness retailer in North America, announced that the company is rebranding 100 retail locations in the U.S. to Johnson Fitness and Wellness. Banners include 2nd Wind Exercise Equipment, Leisure Fitness, Busy Body Home Fitness and Fitness Resource.
Assos Expands North American Rep Team
Assos of Switzerland expanded its North American sales force and the consolidation of owned distribution.
Monomoy Capital Completes Acquisition Of West Marine
Monomoy Capital Partners completed the acquisition of West Marine Inc. at a price of $12.97 per share or a total of approximately $337 million.
Off Broadway Shoe Warehouse Supports American Heart Association
Off Broadway Shoe Warehouse has partnered with the American Heart Association’s Life Is Why We Give fundraising campaign.
SFIA Hosts Start-Up Challenge
The Sports & Fitness Industry Association (SFIA) said the winner of its second-annual ‘Start-Up’ Challenge was ShotTracker, a manufacturer of wearable tech for basketball.
