Truce Partners With Slingshot Sports
Teaming up with Slingshot Sports, the Truce x Slingshot bags reuse prototype kitesurf materials that would otherwise have to be discarded.
The New Primal Expands Distribution To U.S. Air Force And U.S. Army Exchanges
The New Primal announced the availability of its core jerky and meat stick flavors in over 300 Exchange stores nationwide.
Outdoor Research Names Liz Braund As New Head Of Product
In addition, the Seattle-based apparel and gear manufacturer hired Kylene Wolfe as product manager overseeing sportswear category development.
Adobe Data Shows Cyber Monday Is Largest Online Sales Day In History
Adobe reported Cyber Monday is projected to hit a new record as the largest online sales day in history with $6.59 billion in sales. This marked a 16.8 percent year-over-year (YoY) increase as of 10:00 p.m. eastern time.
NRF Finds Robust Holiday Start
From Thanksgiving Day through Cyber Monday, more than 174 million Americans shopped in stores and online during the just-concluded holiday weekend, beating the 164 million estimated shoppers from an earlier survey by the National Retail Federation and Prosper Insights & Analytics.
Asics & PHIT America Get Austin Girls Fit And Healthier
Asics and PHIT America have partnered to bring a running program to Hornsby-Dunlap Elementary School, an elementary school in Austin, TX.
Mountainsmith Announces New Website And Branding
Mountainsmith, a manufacturer of backcountry equipment and recreational outdoor gear, revealed its new website and logo evolution as part of a larger initiative to solidify the brand story in the seasons to come.
Study Finds Zoom Vaporfly Boosts Running Economy
A Nike-sponsored study from the University of Colorado found that Nike’s Zoom Vaporfly was more efficient for runners than the Nike Zoom Streak 6 and Adidas’ Adizero Adios Boost 2.
OEKO-TEX Study Highlights Climate Change Concerns
In a global, quantitative consumer survey, “The Key to Confidence: Consumers and Textile Sustainability— Attitudes, Changing Behaviors, and Outlooks,” commissioned by the OEKO-TEX Association in commemoration of its 25th Anniversary, climate change ranked third on a list of sixteen modern day worries on the minds of today’s consumers.
Nuun Signs On As Official Hydration Partner Of Motiv Sports
Nuun’s hydration products will be served on course in 2018 at all Motiv running events in the United States, excluding the Ugly Sweater Run series, to over 140,000 participants including the Surf City Marathon and Half Marathon, JetBlue Long Beach Marathon, Portland Shamrock Run and the Destination Races Wine Country Half Marathon Series.
RG Barry Appoints Bob Mullaney President
RG Barry Brands Inc., a leading developer and marketer of lifestyle footwear and accessory brands, announced the appointment of footwear industry executive Bob Mullaney as president and chief executive officer, effective immediately.
Maurice Sporting Goods Fetches $39 Million Stalking Horse Bid In Bankruptcy Proceedings
Middleton Partners has agreed to pay $39 million to acquire Maurice Sporting Goods in bankruptcy proceedings. Middleton Partners will service as a stalking horse bidder to support an auction in bankruptcy court in Wilmington, DE.
Adidas Seeks To Dismiss Rick Pitino’s Lawsuit
In a motion filed in the Western District of Kentucky, Adidas asked a federal judge to dismiss former University of Louisville men’s basketball coach Rick Pitino’s civil lawsuit against the company.
ComScore: Online Sales Climb Over 20 Percent On Thanksgiving/Black Friday
ComScore reported U.S. desktop retail e-commerce sales for Thanksgiving Day rose 22 percent while Black Friday rose 20 percent. Thanksgiving Day sales reached $1.57 billion to surpass the billion-dollar threshold for the fourth consecutive year. Black Friday (November 24) followed reached $2.36 billion, marking the first time it reached the $2 billion milestone from desktop sales alone.
Implus Unveils Plan To Bolster Sales Team
Said Bert Pictor, senior vice president at Implus Specialty, “We believe that we have to be present to win, for our brands and for our customers. We have built a unique value proposition with the brands we own.”
