Bass Pro Shops & Cabela’s Partner With Mastercard
Mastercard announced that Bass Pro Shops and Cabela’s has chosen the company to be the network for the outdoor retailer’s combined consumer credit co-brand portfolio. Mastercard has long been the network on the Bass Pro Shops co-brand program.
Yuba Bikes Moves Headquarters
Yuba Bikes relocated their office and warehouse headquarters to Cotati, CA. Originally based in Petaluma, CA, the company has moved into a larger space to manage production growth.
Boot Barn’s Q3 Tops Guidance
Boot Barn Holdings Inc. reported earnings rose 18 percent in the third quarter ended December 31, topping guidance.
Gant Partners with Waterkeeper Alliance
Gant has partnered with Waterkeeper Alliance, the largest and fastest-growing non-profit focusing solely on clean water. Gant will support the organization’s mission through an annual charity contribution.
Bon-Ton Announces Locations of Store Closures
The Bon-Ton Stores Inc. announced the 42 locations that will be closed as part of its previously communicated store rationalization program. The closing stores will include locations under all of the company’s nameplates.
GoPro Rolls Out Enhanced Subscription Service
GoPro Inc. is building on the success of its Plus subscription service with the introduction of new benefits that deliver significant value to GoPro customers at no additional cost.
Squaw Valley | Alpine Meadows Commits to 100 Percent Renewable Energy
To help achieve Squaw Valley Alpine Meadows’ goal to be powered by 100 percent clean, renewable energy sources, Liberty Utilities, the electric service provider in the Lake Tahoe region of California, is actively collaborating with resort leadership to identify and develop new renewable energy generation, storage and energy efficiency projects to benefit the Olympic Valley and surrounding areas.
Korkers Hires C-J Reps as New England Sales Agency
Korkers Products LLC, the maker of traction footwear, announced the hiring of C-J Rep LLC as its new sales representative agency for New England.
ElliptiGO Increases Support of Hoka NAZ Elite
Following the success of individual athlete sponsorships, ElliptiGO is raising its level of support for professional distance running team, Hoka Northern Arizona Elite, with a team product sponsorship.
Otis Technology Recognizes Top Customers Of The Year
Otis Technology presented top customer awards at SHOT Show 2018 in Las Vegas. Winners included Cabela’s, Chattanooga Shooting Supply and Daniel Technologies.
MSR Appoints Stoves and Combustion Category Manager
Mountain Safety Research (MSR), the Seattle-based leader in high-performance outdoor equipment, has named Scott Youmans as its stoves and combustion category manager.
S’well Partners with Marriott International’s Element Hotel
Marriott International’s eco-conscious longer-stay brand Element Hotels and S’well, the fashionable, reusable hydration accessory company, are launching a national partnership, which will be activated at all 26 Element Hotels in the United States.
Bridgestone Golf Extends Multi-Year Endorsement Agreement with Matt Kuchar
Bridgestone Golf, maker of premium golf balls, clubs and accessories, has signed a multi-year extension of its endorsement agreement with PGA Tour superstar Matt Kuchar,
Golf Rounds Slide In December
According to Golf Datatech National Rounds Played Report, rounds on a national level were up 4.1 percent in December 2017 compared to December 2016. Total year 2017 compared to 2016 rounds were down 2.7 percent.

Americans Say No To A Safer NFL
Despite an onslaught of negative news linking football to head injuries and concussions, the American public remains strongly opposed to major rule changes that would reduce the violence of the game.