SGB Update

Bass Pro Shops & Cabela’s Partner With Mastercard

Mastercard announced that Bass Pro Shops and Cabela’s has chosen the company to be the network for the outdoor retailer’s combined consumer credit co-brand portfolio. Mastercard has long been the network on the Bass Pro Shops co-brand program.

Yuba Bikes Moves Headquarters

Yuba Bikes relocated their office and warehouse headquarters to Cotati, CA. Originally based in Petaluma, CA, the company has moved into a larger space to manage production growth.

Boot Barn’s Q3 Tops Guidance

Boot Barn Holdings Inc. reported earnings rose 18 percent in the third quarter ended December 31, topping guidance.

Gant Partners with Waterkeeper Alliance

Gant has partnered with Waterkeeper Alliance, the largest and fastest-growing non-profit focusing solely on clean water. Gant will support the organization’s mission through an annual charity contribution. 

Bon-Ton Announces Locations of Store Closures

The Bon-Ton Stores Inc. announced the 42 locations that will be closed as part of its previously communicated store rationalization program. The closing stores will include locations under all of the company’s nameplates.

GoPro Rolls Out Enhanced Subscription Service

GoPro Inc. is building on the success of its Plus subscription service with the introduction of new benefits that deliver significant value to GoPro customers at no additional cost.

Squaw Valley | Alpine Meadows Commits to 100 Percent Renewable Energy

To help achieve Squaw Valley Alpine Meadows’ goal to be powered by 100 percent clean, renewable energy sources, Liberty Utilities, the electric service provider in the Lake Tahoe region of California, is actively collaborating with resort leadership to identify and develop new renewable energy generation, storage and energy efficiency projects to benefit the Olympic Valley and surrounding areas.

ElliptiGO Increases Support of Hoka NAZ Elite

Following the success of individual athlete sponsorships, ElliptiGO is raising its level of support for professional distance running team, Hoka Northern Arizona Elite, with a team product sponsorship.

S’well Partners with Marriott International’s Element Hotel

Marriott International’s eco-conscious longer-stay brand Element Hotels and S’well, the fashionable, reusable hydration accessory company, are launching a national partnership, which will be activated at all 26 Element Hotels in the United States.

Golf Rounds Slide In December

According to Golf Datatech National Rounds Played Report, rounds on a national level were up 4.1 percent in December 2017 compared to December 2016.  Total year 2017 compared to 2016 rounds were down 2.7 percent. 

Americans Say No To A Safer NFL

Despite an onslaught of negative news linking football to head injuries and concussions, the American public remains strongly opposed to major rule changes that would reduce the violence of the game.