SGB Update

SRAM Acquires Italian Company Ochain

Chicago-based bike parts manufacturer SRAM acquired Ochain, the Italian manufacturer of chainring spiders that enable a bike’s chainring to move independently of the cranks, improving mountain bike suspension feel and performance.

Eastside Golf Opens First Retail Store

Located at the Detroit Metropolitan Airport (DTW), the store opening comes as the golf lifestyle brand recently launched at Nordstrom, Golf Galaxy, Dick’s Sporting Goods, and House of Sport earlier this year and PGA Tour in 2024.

Lacoste Appoints New CEO

Éric Vallat, a former LVMH executive, was appointed as the company’s new CEO, starting September 1. He succeeds Thierry Guibert, who has held the position since 2015.

Perfect Moment Opens European Distribution Hub

The new facility for the luxury skiwear and lifestyle brand will replace its former warehouses in the UK and Hong Kong, which it plans to close as part of a broader restructuring initiative aimed at streamlining operations, reducing costs and enhancing the customer experience.

Survey: Women’s Interest in Outdoor Activities Remains Strong

Winnebago Industries’ Annual Spotlight Survey found that 52 percent of women plan to increase their outdoor activities in 2025—a six-point jump from last year, with over half (55 percent) spending six hours or more outside each week. The survey from the RV and boat manufacturer examined the benefits and barriers to getting more women outdoors.

Fitness Ventures Opens 60th Crunch Fitness Location

Crunch Fitness’ second largest franchisee opened its 60th Crunch Fitness location with a 60,000-square-foot facility in Des Moines, IA. Fitness Ventures reports it is on pace to reach 75 open clubs by the end of 2025.