SGB Update

HanesBrands Formally Inks Deal to Sell Champion to Authentic Brands Group

The transaction value is pegged at $1.2 billion, with the potential to reach up to $1.5 billion through an additional contingent cash consideration of up to $300 million based on achievement of performance thresholds. Authentic said it intends to manage the Champion brand through a licensing model.

Golf Genius Acquires Swing by Swing Golf

Golf Genius reported it acquired Swing by Swing Golf, Inc., owner of the SwingU golf GPS and scorecard app and the SwingU Coach performance data platform.

Banana Republic Opens Redesigned NYC Flagship Store

The store’s features merge a retail experience with art and architecture amd showcase Banana Republic’s men’s and women’s ready-to-wear, accessories and home collections within 17,000 square feet, covering two floors.

DSW Names Sarah Crockett Chief Marketing Officer

Prior, she was global CMO for Williamson-Dickie Mfg. Co., parent of the Dickies brand, and subsequently held the role of CMO at Backcountry.com and Burton Snowboards. She currently sits on the Board of Rumpl and Stance.