SGB Update

Outdoor Research Opens Third Store

The technical outdoor gear and apparel brand announced the opening of a new store in Bellingham, WA. The Seattle-based outdoor brand operates two other stores in the state, including a flagship in Seattle and an outlet in Des Moines.

Varsity Brands’ Debt Ratings Upgraded

Moody’s Ratings upgraded Varsity Brands, Inc.’s debt ratings due to improving EBITDA margin, stronger free cash flow generation, and declining leverage, supported by momentum in both its BSN and Varsity Spirit businesses.

TenCate Americas Hires VP of Manufacturing

The manufacturer and installer of synthetic turf for sports and outdoor living applications, based in Chattanooga, TN hired Colin Drafts as vice president of manufacturing.

Wolverine World Wide Adds Two Board Members

Wolverine World Wide, Inc. appointed Cheryl Abel-Hodges, current CEO of Tommy John, and Jack Boyle, the former head buyer for Fanatics, to its Board of Directors, effective July 1, 2025.

Mountain High Outfitters Opens First Store in South Carolina

Tthe outdoor retail chain based in Birmingham, AL, opened its first South Carolina location at the Columbiana Centre in Columbia. The company now has 28 stores, including stores in Alabama, Georgia, Tennessee, Florida, and Utah.

Imbox Protection Acquired by PE Firm

Altor Fund VI, a Swedish private equity firm, has acquired a majority stake in Imbox Protection A/S, a Danish company specializing in footwear protection technology, while entering into a partnership with the company’s former founder and owners, Réné Marker and the Grundtvig family.

Rack Room Appoints Chief Merchant and Chief Digital Officer

The company promoted Brian Burnett to senior vice president, chief merchandise officer and Molly Hartney to chief digital officer, a newly created role. Burnett has been with Rack Room Shoes for nearly nine years, having previously served as general merchandise manager. Hartney joined the company as chief marketing officer in 2021.

Report: June Mall Traffic Declined Across All Formats

Placer.ai noted that June 2025 shopping center traffic fell slightly following two straight months of year-over-year visit growth – although indoor malls continued to show the strongest performance, with just a 0.7 percent drop in year-over-year June visits.

Peak Ski Shutters Amid Liquidity Crisis

Peak Ski Co., founded in 2021 by ski legend Bode Miller and resort veteran Andy Wirth, has closed its headquarters and laid off its staff as it seeks to avoid a bankruptcy filing. Ski icons, Chris Davenport and Michelle Parker, whom the company hired as product designers, are threatening to sue for breach of contract over significant amounts owed to them.

NSSF: Adjusted NICS Background Checks Decline for Fifth Straight Month

The National Shooting Sports Foundation (NSSF) reported that the June 2025 NSSF-adjusted National Instant Criminal Background Check System (NICS) figure slipped 5.1 percent year-over-year, marking the fifth consecutive month of declines. June still marked the 71st consecutive month of exceeding one million sales-related background checks.

NSSF Appoints Silencer Central CEO to Board of Governors

Brandon Maddox founded Silencer Central in 2005 to simplify the silencer purchasing process for sportsmen and firearm enthusiasts. The NSSF appointed Maddox to its Board of Governors during the NSSF’s recent mid-year meeting.

Adobe Forecasts Almost $24 Billion In Amazon Four-Day Prime Day Sales

Amazon’s four-day Prime Day event, running from July 8 to 11, is expected to drive online spending across U.S. retailers to $23.8 billion, representing 28.4 percent year-over-year (YoY) growth and the equivalent of two Black Fridays, according to data from Adobe Analytics.