The Curling Group Raises $5 million in Seed Funding to Expand the Sport
The company said the rise in curling’s popularity is reflected in the interest of pro athletes and celebrities, including former NFL star Jared Allen and current NFL players George Kittle and TJ Hockenson, who are part of The Curling Group’s initial investors.
OxeFit Adds Additional Investors on Path to Expand AI-Driven Fitness Programs
The company said that with continued interest from entrepreneur and pro-athlete investors, it will use the new funds to further deliver on its commitment to bring AI to its health and fitness platform.
FluidLogic Investors Look to Expand Hydration Systems to Consumer Categories
The company said this investment will fund new product development and innovation for consumer products in the adventure sports and outdoor endurance categories expected to be available in early 2025.
L Catterton Acquires Majority Stake in Solidcore Fitness Studios
The investment firm has acquired Solidcore, a national network of fitness studios providing targeted strength training on custom-built reformers, from VMG Partners, Kohlberg & Company, and Peterson Partners.
Thorogood Brand Parent Breaks Ground on New Wisconsin Facility
Weinbrenner Shoe Company, Inc., the parent company of the Thorogood brand, is breaking ground on a new state-of-the-art facility in Marshfield, WI.
Puma Appoints Markus Neubrand as CFO
Neubrand replaces CFO Hubert Hinterseher, who has mutually agreed to step down, effective September 30, 2024, leaving on December 31, 2024, after successfully transitioning his duties to Neubrand.
American Outdoor Brands Board Approves Share Repurchase Program
The program follows the company’s prior share repurchase program approved last year, which authorized the repurchase up to $10.0 million of AOUT shares that resulted in 412,735 shares repurchased at an average price of $8.70 per share, or roughly $3.6 million in the aggregate.
Selle Italia NA Adds Indie Sales Reps, Launches B2B and Expands OEM Inventory
The Italian bicycle saddle brand has added two new reps in the U.S. market, one each in New England and the Southeast, and expanded another territory to service all of Northern California.
Peak Performance Skiwear Hits the Starting Gate in U.S. Launch
The Scandinavia-based performance apparel brand owned by Amer Sports, launched this week in the U.S. Along with Arc’teryx, the outdoor and ski wear brand is part of Amer’s Technical Apparel segment.
Nordstrom to Open New Rack Store in Holbrook, NY
The 27,000-square-foot store will be located in The Shops at SunVet which includes a Starbucks and Whole Foods Market, owned and managed by Regency Centers.
Helinox Appoints VP of Marketing for North America
The manufacturer of lightweight, portable furniture and accessories, has hired industry veteran Courtney Matthews as vice president of marketing for North America, based in its U.S. headquarters in Berkeley, CA.
Rad Power Bikes Expands Retail Network to Include Best Buy; Adds Sales Director
New Sales Director George Lee was most recently director of strategy & operations at Conte’s Bike Shop. Prior, he spent nearly nine years with Specialized most recently as global retail operations manager.
Orangetheory Fitness Opens New Studios in Greater Chicago, NYC Metro and Spain
Orangetheory Fitness opened three new studios in September—two in the U.S. (Crystal Lake, IL and Jersey City, NJ) and one in Valencia, Spain, reflecting its vision to “make a lasting impact on the health and wellness of communities worldwide.”
Omega Fitness and Rainier Partners Acquire MDS Fitness Gyms in Wisconsin
The acquisition of MDS’s Wisconsin assets strengthens Omega Fitness, the second largest Anytime Fitness platform in the U.S., in the state and remains consistent with the company’s focus on establishing geographic density in select markets.
Sqairz Appoints Three New Members to Board
Sqairz welcomed Keith Bank, Bobby Barad Elass to its Board of Directors as the company moves toward becoming a “multi-sport footwear conglomerate.”
