
TaylorMade CFO Named as New Board Chair of Youth on Course
Rick Paschal, executive vice president and chief financial officer of TaylorMade, has been appointed the new chair of the Board of Directors of Youth on Course, a non-profit that offers kids opportunities through golf that will have a life-long impact.

Crocs, Inc. Shares Jump on Strong DTC Gains and Growth Inversion at HeyDude
CROX shares were up more than 24 percent as Crocs Brand revenues increased 4.0 percent (+4.9 percent cc) to $762 million in the fourth quarter, and HeyDude Brand revenues were flat at $228 million, turning the corner from recent declines.

HanesBrands, Inc. Sets CEO Transition Plan; Bratspies Eyes Year-End Departure
Steve Bratspies will depart the CEO role at the end of 2025, or upon the appointment of his successor. Bratspies will step down from the Board of Directors concurrent with the end of his tenure as CEO.

Beyond Yoga Parent Levi Strauss Shuffles Leadership Team
Karyn Hillman, Jason Gowans, Harmit Singh, Gianluca Flore, Bernard Bedon, new to the Executive Leadership Team from Nike, and Liz O’Neill are part of LS&Co’s organizational change to streamline decision-making, drive operational excellence and align the company’s structure with its strategic priorities.

Hyosung TNC Hires U.S. Marketing Director to Drive Growth
Malvina Hoxha will direct the U.S. marketing team in promoting Hyosung TNC’s specialty fibers and fabrics to targeted brands and retailers. She will also manage joint development and promotional programs with key industry partners.

Tom Brady Acquires 50 Percent Ownership Stake in CardVault
As part of the agreement, CardVault will now be called CardVault by Tom Brady and expand its retail footprint with a new flagship store opening this spring at American Dream, the large retail and entertainment complex in the Meadowlands Sports Complex. With Brady’s backing, CardVault plans to go global, with new stores opening worldwide.

JetSet Pilates Closes on Strategic Investment from Purchase Capital, LLC
Investor and entrepreneur Nicholas J. Singer, the founder and managing partner of Purchase Capital, has been appointed to the JetSet Pilates Board of Directors.

Bluestar Alliance Acquires Palm Angels to Expand Streetwear Stable
The acquisition follows the company’s September 2024 acquisition of Off-White from LVMH, and is said to underscore the company’s continued expansion into the high-end streetwear and luxury fashion sectors.

Planet Fitness Realigns Leadership Team to Drive Growth
Bill Bode, division president of U.S. Franchise, will move into the newly-created chief operating officer role. Jennifer Simmons, division president of Corporate Clubs, will move into the newly-created chief strategy officer role.

Davidson’s Promotes Three Industry Vets to Senior Merchandising Directors
The promotions are effective immediately for Paul Dickson, Eric Mueller and Justin Saldivar. Each have extensive backgrounds and experience in the firearms industry, boasting thirty-seven years of combined service with Davidson’s alone.

Global Defense Names François Cortes as New Director of International Sales
Cortes will lead the company’s efforts to expand its global presence by developing strategic sales initiatives, identifying emerging market opportunities and fostering strong relationships with key clients and partners.

Wolverine World Wide Promotes Brett Parent to Chief Strategy Officer
The parent company of the Merrell, Saucony, Wolverine Brand and Sweaty Betty brands promoted Brett Parent to CSO, effective February 3. He will now serve on the company’s Executive Team.

Report: Despite Inflation, Americans Camped the Same or More in 2024
The Dyrt reports that 81.1 million Americans who went camping in 2024, four out of five (79.6 percent), either camped the same amount or more despite high inflation.

Pickleheads Closes on $2.5M Funding Round to Elevate the Game
Overline, an Atlanta-based VC firm, lead the $2.5M seed funding round with participation from Ardent, Oregon Sports Angels, Profluence Capital, Service Provider Capital, and Network Ventures.

Massimo Moves MVR Golf Cart Production to U.S.
The company said that by assembling the vehicles domestically., it ensures stricter quality control while strategically positioning itself within the U.S. market.