SGB Update

The Buckle’s June Sales Climb

The Buckle, Inc. reported that comparable store net sales increased 3.8 percent in June. Net sales grew 4.7 percent to $106.5 million from net sales of $101.7 million a year prior.

Pentland Returns Ellesse to U.S. in New Licensing Deal

The exclusive, long-term licensing partnership will see The Iconic Brand Corporation design, develop, produce, and market Ellesse apparel and accessories in the U.S. in collaboration with Ellesse’s London team. The first collection will launch in Spring 2026.

Osprey and Hydro Flask Parent’s Home & Outdoor Segment Sales Retreat in Fiscal Q1

Helen of Troy, Ltd. reported sales in its Home & Outdoor segment, which includes Hydro Flask, Osprey and Oxo, declined 10.3 percent in the fiscal first quarter ended May 31 due in part to weaker demand for insulated beverageware and the cancellation of orders due to tariffs. Sales are expected to decline in the range of 16.5 percent to 11.5 percent in the fiscal second quarter.

Solo Brands Executes Reverse Stock Split

The parent of the Solo Stove, Chubbies, Isle and Oru brands implemented a 1-for-40 reverse stock split of its common stock to restore compliance with the New York Stock Exchange listing standards.

Allbirds Names Three Additional Distributors

With the completion of the three agreements, Allbirds has now signed distribution deals with 16 companies globally since shifting its primary distribution strategy from direct-to-consumer to wholesale distributors.

USTA Hires Chief Growth Officer

Mike McGoohan, former president and chief growth officer of Solo Stove, was appointed to the newly created role of chief growth officer for the United States Tennis Association (USTA). Reporting into McGoohan are Play & Competition, USTA Coaching, Marketing, Digital Strategy, Strategy & Innovation, and Industry & Sales departments.

NRF: Import Cargo Levels Drop Again After Tariff Delay Ends; Rebound Expected in July

Ports have not yet reported numbers for June, but Global Port Tracker projects the month to climb 5.9 percent from May but down 3.7 percent year-over-year. July cargo volume is expected to increase 2.1 percent year-over-year, but then fall 10.4 percent in August and 19.9 percent in September as previously paused tariffs take effect.

Head/Tyrolia Winter Sports Undergoes Management Reset

Head USA, Inc. reported that Jon Rucker, president of Head and Tyrolia Winter Sports for the last 15 years, departed from the company on June 27 to pursue a new opportunity. The company’s new structure for the segment will see Andrew Couperthwait as VP of Winter Sports Product & Marketing while Rob Mignon will continue as VP of Winter Sports Sales.

Decathlon Acquires French Cycling Team

The French sporting goods chain has agreed to become the sole owner of Decathlon AG2R La Mondiale UCI World Tour, the French cycling team with UCI WorldTeam status, at the close of 2025.