SGB Update

Varsity Brands Appoints First Chief Security Officer

As CSO, veteran law enforcement officer and security expert Lisa Olivieri manages Varsity Brand’s integrated security and safety efforts, events, competitions, offices, and facilities. The company also announced safety and security advancements in its spirit division, Varsity Spirit.

Kent Outdoors Appoints New CEO

Randy Hales, the company’s new CEO, most recently was the CEO of Next Level Apparel. Hales replaces Ken Meidell.

Puma Appoints New VP Direct-To-Consumer

Erik Janshento leads Puma’s DTC business, which includes owned and operated stores, puma.com, and several online marketplaces. He replaced Karthik Balagopalan, appointed managing director of Puma India in 2023, who has led Puma’s DTC business on an interim basis since then.

Revolve Group Acquires French Couture House Alexandre Vauthier

Before the acquisition, Revolve stocked the designer’s label as part of its FWRD platform. Having trained at Thierry Mugler and Jean Paul Gaultier prior to launching his label in 2008, Alexandre Vauthier has since garnered a cult following.

Italian Teamwear Company Opens U.S. Headquarters and DC

Macron reported an important milestone in its growth plan this past weekend when it opened the brand’s new U.S. headquarters in Bridgeport, CT, attended by Giovanni Maruzzi, Macron’s chief sales officer and CEO of Macron U.S.