SGB Update

Vail Resorts Adjusts Guidance After Rough Start to Season

Season-to-date total skier visits were down 16.2 percent through January 7, compared to the prior-year STD period through January 8, 2023. Season-to-date total lift ticket revenue, including an allocated portion of season pass revenue for each applicable period, was up 2.6 percent.

Alpha Silencer Hires Digital Marketing Specialist

Dylan Rice is expected to help grow Alpha Silencer’s market share through social media, influencer, and website initiatives for the company that makes the lightest, quietest, user-serviceable titanium suppressors on the market.

JD Sports Fashion Completes Acquisition of Polish Partner

In the financial year to January 2023, Poland-based Marketing Investment Group generated approximately £270 million in revenue. As of December 30, 2023, MIG operated 403 stores across 13 countries, including 23 JD stores.

Allbirds Makes Two Senior Leadership Appointments

Kelly Olmstead was promoted to chief marketing officer and footwear industry veteran Adrian Nyman was hired to the newly created role of chief design officer. Both were effective in December.

PE Firm Makes First Move to Consolidate Pickleball Brands

Thirty-5 Capital, LLC created and launched United Pickleball Paddles, a subsidiary of its global pickleball investment sleeve, United Pickleball Properties, LLC, and rolled up three brands into the new company.

Asics and Ugg Top Key Movers in StockX Annual Report

Fueled by consumer’s growing obsession with mesh runners, StockX said Asics saw hockey stick growth in 2023, with trades increasing 239 percent and the brand moving from the #10 top-traded sneaker brand in 2022 to #5 in one year.

Jam Collective Adds Three to PR Team

Heather Villanueva is the new PR director, Logan Waddell joins the company as a PR account manager and Cassidy Oonk as the agency’s executive operations manager.

Dead Air Silencers Hires Senior Director of Product Development

Benjamin Bachmeier, a firearms industry veteran and former captain in the U.S. Army National Guard, has close to two decades of experience in the firearms, defense and aerospace industries in engineering, management, and leadership positions.