SGB Update

Primary Arms Appoints New Director of Government Programs and Sales

Bob Protheroe reportedly brings over 30 years of experience in the industry, having held key leadership roles at Geissele Automatics, Beretta Defense Technologies, Steiner USA, Avon Protection Systems, Inc., Municipal Emergency Services, Inc., TVI Corporation, and Fisher Scientific.

Gravity Haus Appoints Industry Leader to Board

Mike DeFrino brings over 40 years of experience in the hospitality sector to the position. He has held various leadership positions at IHG Hotels and Resorts, Ritz-Carlton, and, for the past 28 years at Kimpton Hotels & Restaurants, where he served as CEO.

VF Corp. Appoints Sun Choe as Vans Global Brand President

Michelle (Sun) Choe has nearly three decades of experience leading design and merchandising for global brands, including Lululemon, Marc Jacobs, West Elm, Madewell, Urban Outfitters, Levi’s, and the Gap. She joins VF from Lululemon, where she has worked as the chief product officer for the past seven years.

Outdoor Rep Groups Form New Agency to Serve the Northeast

Ferguson-Keller, operating out of the Midwest, and Rogers Sports Marketing, operating out of the Southeast, created Gen 3 Outdoors to service the fishing, hunting and firearms, marine and related outdoor sports categories in the Northeast.