SGB Update

Echelon Fitness Acquires Advanced Recovery Company ThriveX

The maker of at-home exercise equipment for the global fitness, wellness and sports market, acquired ThriveX, the manufacturer of recovery products, including cold immersion systems, smart hybrid saunas and compression boots.

HanesBrands Formally Inks Deal to Sell Champion to Authentic Brands Group

The transaction value is pegged at $1.2 billion, with the potential to reach up to $1.5 billion through an additional contingent cash consideration of up to $300 million based on achievement of performance thresholds. Authentic said it intends to manage the Champion brand through a licensing model.

Golf Genius Acquires Swing by Swing Golf

Golf Genius reported it acquired Swing by Swing Golf, Inc., owner of the SwingU golf GPS and scorecard app and the SwingU Coach performance data platform.