SGB Update

Scott USA Appoints Chief Marketing Officer

Matt Heitmann, who has held leadership roles at Signa Sports United, BMC, Canyon Bicycles, USA Cycling, and Backcountry, brings over 25 years of experience in business management, brand strategy, digital and growth marketing, customer service, e-commerce, and business operations, to the role.

Crunch to Open Fitness Studio in Louisiana

Crunch Mandeville, the $5 million, 29,000-square-foot fitness facility, operated by franchisee Fit Fusion, LLC, will open in December in Mandeville, LA.
 

Outtech Adds Acurite to Brand Stable

Outtech, the sales and marketing agency for the outdoor industry, added the manufacturer of weather stations and weather technology for outdoor and indoor home monitoring, to its portfolio of brands.