SGB Update Outdoor

Hoka and Ugg Parent Deckers Brands Names New Board of Directors Chair
Davis succeeds Michael F. Devine, III, who is retiring from the Board after over 14 years of service, including six years as chair. Her appointment is effective immediately.
Deckers Posts Fifth Straight Year of Double-Digit Revenue and EPS Growth
Hoka brand net sales increased 10.0 percent, Ugg brand net sales increased 3.6 percent, and Other brands net sales, which now includes Teva, Ahnu and Koolaburra, decreased 6.3 percent year-over-year.

On Elects Helena Helmersson to Board of Directors
Helmersson brings a wealth of experience from her long-standing career in the fashion industry. She served as the CEO of H&M Group from 2020 to 2024. She began her career at H&M in 1997 as a business controller in the company’s buying office and advanced through key leadership roles.

Cole Haan to Launch Performance Golf Apparel Line Spring 2026
The global American lifestyle, footwear and accessories brand, reported signing an exclusive agreement with Catapult Group to introduce a new performance apparel division. Cole Haan Golf Apparel will launch globally in Spring 2026, with racket sports and performance lifestyle collections to follow.
Stif Mountain Bikes to Close In September
Stif Mountain Bikes, a Bristol and Yorkshire-based bike shop and bike brand, plans to close its doors in September.

Repreve Maker Unifi Sells Plant for $45 Million
The company closed on selling its manufacturing facility in Madison, NC to an unidentified third-party buyer for $45.0 million, and reported it will use $25.0 million of the net proceeds to reduce the existing term loan and $18.3 million to reduce outstanding revolving loans.

Crocs, Inc. Moves Reilly to Corporate EVP and CBO; Heydude Needs a Leader
Reilly, formerly president of Heydude, will take over the role of corporate EVP and chief brand officer, including oversight of marketing and communications for the Crocs and Heydude brands. Andrew Rees, Crocs’ CEO, will serve as the interim president for the Heydude brand.

Target Trading Lower as Retailer Misses Q1 EPS Estimates; Cuts Guidance
Comparable sales decreased 3.8 percent in the first quarter, reflecting a comparable store sales decline of 5.7 percent and comparable digital sales growth of 4.7 percent.

Rally House Opens New Storefront in Blacksburg, Virginia
The sports merchandise and apparel retailer, has opened Rally House Blacksburg, its first store in Virginia, on Main Street, steps from the Virginia Tech campus.

Canada Goose Gets DD Lift from DTC in Q4; Wholesale Falls in the Mid 20s
DTC Revenue increased 15.7 percent (+11.6 percent cc) to CN$314.1 million, said to be driven by DTC comparable sales growth of 6.8 percent and revenue from non-comparable stores.

Report: Pickleball Courts Top List of Amenities Campgrounds Added in 2024
Pickleball courts overtook Wi-Fi as the most added amenity in 2024. Properties were 29 percent more likely to add pickleball courts in 2024 than any other service, including swimming pools and hot tubs, dog parks, kayaks/canoes, and bicycles.

RV Industry Association Hires Senior PR Manager
Mindy Smith is responsible for media monitoring and strategy development to determine what public relations campaigns and pitching strategies will yield results that create a genuine interest in the RV lifestyle.

Haro Bikes Hires European Sales Director
Christoph Kronenberg has reportedly held senior positions at 3T Bike, Bianchi Bicycles, and with his own business, BCP Bikes. Most recently, as country and sales manager DACH for 3T.

Helinox Adds Key Leadership to Strengthen European and U.S. Market Growth
The maker of portable furniture and outdoor gear has added Ethan Moon as COO, Chi-Wang Cheung as chief strategy officer and Markus Hefter, director and head of European sales and operations. Daniel Hartung will continue to head design and innovation in Europe.

Camping World Holdings, Inc. BOD Appoints Brent Moody Vice Chairman
Moody has served on the Board of Directors of Camping World Holdings, Inc. since May 2018. He has been with the company for nearly 23 years and has served in various leadership positions.