SGB Update Outdoor

On Elects Helena Helmersson to Board of Directors

Helmersson brings a wealth of experience from her long-standing career in the fashion industry. She served as the CEO of H&M Group from 2020 to 2024. She began her career at H&M in 1997 as a business controller in the company’s buying office and advanced through key leadership roles.

Cole Haan to Launch Performance Golf Apparel Line Spring 2026

The global American lifestyle, footwear and accessories brand, reported signing an exclusive agreement with Catapult Group to introduce a new performance apparel division. Cole Haan Golf Apparel will launch globally in Spring 2026, with racket sports and performance lifestyle collections to follow. 

Repreve Maker Unifi Sells Plant for $45 Million

The company closed on selling its manufacturing facility in Madison, NC to an unidentified third-party buyer for $45.0 million, and reported it will use $25.0 million of the net proceeds to reduce the existing term loan and $18.3 million to reduce outstanding revolving loans.

Crocs, Inc. Moves Reilly to Corporate EVP and CBO; Heydude Needs a Leader

Reilly, formerly president of Heydude, will take over the role of corporate EVP and chief brand officer, including oversight of marketing and communications for the Crocs and Heydude brands. Andrew Rees, Crocs’ CEO, will serve as the interim president for the Heydude brand.

RV Industry Association Hires Senior PR Manager

Mindy Smith is responsible for media monitoring and strategy development to determine what public relations campaigns and pitching strategies will yield results that create a genuine interest in the RV lifestyle.

Haro Bikes Hires European Sales Director

Christoph Kronenberg has reportedly held senior positions at 3T Bike, Bianchi Bicycles, and with his own business, BCP Bikes. Most recently, as country and sales manager DACH for 3T.