SGB Update Outdoor

Lands’ End Names CFO

Lands’ End, Inc. announced that Bernard McCracken, the company’s interim CFO since January 2023 and chief accounting officer since April 2014, was named chief financial officer.

POC Appoints Cycling Industry Vet as New CEO

POC, based in Sweden, has appointed Derek Bouchard-Hall as CEO. Before joining the helmets, eyewear, protection, and apparel manufacturer, Bouchard-Hall was CEO of Assos, president and CEO of USA Cycling and the director of International at Wiggle.

The James Brand Appoints Director of Marketing and Sales

Dustin Aron will manage strategy and implementation to increase consumer awareness and engagement, execute expanded wholesale & retail objectives with the global sales team, and support the overall growth strategy of the brand.

SRAM Makes Two Key VP Appointments

Chicago-based bicycle parts manufacturer SRAM promoted Lisa Peppel from quality engineering manager to VP of quality, replacing Otis Hayes, who has led the department since 2016. SRAM also promoted Joe Chung to VP of its IT department.

Grundéns Hires New CEO from Rapala

The producer of fishing apparel and footwear hired Nicolas Cederström Warchalowski as chief executive officer. Most recently, Warchalowski was the CEO of Rapala, the sport fishing company.

Phantom Glide Hires National Sales and Tech Rep

Justin Greenbaum, who brings sales and tuning experience to the team, will focus on “expanding Phantom Glide into new markets and growing partnerships across the ski and snowboard industry.”

Cascade Designs Names New VP of Human Resources

The company hired Minor Harris as VP of human resources, working from the company’s Reno, NV office. Harris will oversee all facets of HR to “ensure that the right people are in place” to develop, design and manufacture the company’s recreational product lines.

Summer Occupancy at Western Mountain Destinations Running Down

After a strong winter season and with two months to go, summer bookings and occupancy at Western Mountain destinations the summer of 2023 will likely finish down slightly from last year,  but will still come very close to meeting the revenue record set last summer, according to most recent monthly Market Briefing released by DestiMetrics.