SGB Update Outdoor
Peak Ski Appoints Director of Business Development and Special Projects
Peak Ski Company announced it promoted Catie Park to director of business development and special projects. Most recently, Park was the manager of Peak Ski’s retail operations. Andy Wirth, co-founder and CEO, launched Peak Ski Company, based in Bozeman, MO, in April 2022 with the former Olympic alpine ski racer Bode Miller and has since […]
Snow Peak to open first U.S. Campground
Snow Peak Long Beach Campfield, an extension of Japanese camping brand Snow Peak, will open in early 2024 as the brand’s first campground in the U.S.
KOA Survey Points to Interest in Winter Camping
Kampgrounds of America, Inc.’s Monthly Report for December 2023 found that approximately 33 percent of campers plan to camp in winter and 58 percent showed some interest, marking a shift toward embracing the outdoors during the colder months.
PrimaLoft Promotes Cavassa to CEO, Joyce to Retire
Compass Diversified appointed Anne Cavassa as CEO of its subsidiary, PrimaLoft Inc., effective January 1, 2024. This move follows Cavassa’s recent appointment as president and as former president and CEO, Mike Joyce, steps into retirement at year end.
The Oberalp Group Hires New PNW Sales Agency for Dynafit, Pomoca
The Oberalp Group, the parent company of Salewa, Dynafit, Pomoca, Wild Country, and Evolv, hired industry veteran Mallory Duncan and his company, Uhuru Mountain Collective, to represent Dynafit and Pomoca in the Pacific Northwest.
Salewa Adds Indie Sales Agency for Pacific Northwest
Salewa hired Katie Borgen and her company, Skadi Collective, to represent the brand in the Pacific Northwest (Washington, Oregon, Idaho, Montana, and Alaska).
SFIA names Chief Operating Officer
The Sports & Fitness Industry Association hired Glenn Horine as chief operating officer, effective January 1, 2024, reporting to SFIA president and CEO Tom Cove.
Asics Sells Haglöfs to PE Firm
Asics reported that it sold Swedish outdoor brand Haglöfs AB to the Hong Kong fund LionRock Capital, which acquired 100 percent interest in the company. Terms were not disclosed.
Desiknio Hires New Managing Director and Brand Manager
Desiknio, a manufacturer of e-bikes and sister company to Stromer, hired Morten Kristiansen as managing director and Max-Louis Wolff as brand manager.
IKamper Bolsters U.S. Team with Three New Hires
The manufacturer of rooftop tents and gear expanded its U.S. team by adding Callie Pople, Kara Thrift and Matthew Kim.
GSM Outdoors Acquires Phenix Rods
GSM Outdoors reported it acquired Phenix Rods, marking the company’s entry into the fishing rod space.
VF Corp. Data Breach Impacting Ability to Ship Orders
The company detected a cybersecurity breach in its systems on December 13 that is “reasonably likely to continue to have a material impact on the company’s business operations,” including its ability to fulfill online orders.
Wolverine Transforming Saucony and Merrell Model in China; Sells Asia Leathers Business
Wolverine World Wide, Inc. said it plans to shift its Merrell and Saucony businesses in China from a joint venture model with with Xtep to a license and distribution rights model. It also agreed it sell its Asia-based Wolverine Leathers business. Both actions are expected to simplify Wolvderine’s business model and generate $70 million in proceeds.
Adidas AG Appoints HR Chief to Supervisory Board
The Supervisory Board of Adidas AG has appointed Michelle Robertson as an Executive Board member, responsible for global human resources, people and culture, effective January 1, 2024.
StockX Outlines Cold Weather Footwear Favorites for Winter
According to the latest analysis from StockX, top picks at the culture marketplace include cold weather favorites from Ugg and performance styles from Salomon, New Balance and Hoka with Gore-Tex.
