SGB Update Outdoor

Macy’s Advances “Bold New Chapter”; Appoints New Finance Head
Capri Holdings’ finance and operations head, Thomas J. Edwards, will become chief operating officer and chief financial officer at Macy’s, Inc., effective June 22.

BRP Inc. and Bryton Marine Group Ink Deal for Alumacraft Divesture
BRP earlier this week reported the sale of its Telwater business, which includes the Quintrex, Stacer and Savage brands. BRP plans to sell its Marine businesses to double down on its core Powersports activities.
Sportsman’s Warehouse Swings to Adjusted Net Profit in Q4 on Flattish Comp Sales
On a comparable 13-week basis, fourth-quarter net sales decreased 0.9 percent compared with the fourth quarter of fiscal 2023. Same-store sales declined 0.5 percent year-over-year on a 13-week comparable basis.

Birkenstock Opens Tenth U.S. Retail Store in Nashville, TN
Birkenstock Nashville, located at 2212 12th Avenue South, hosted an opening event on March 27. Birkenstock created a campaign that spotlights the locals who shape the city’s culture and long-time Birkenstock wearers, captured by photographer Cristina Fisher.

Celsius Holdings Completes Acquisition of Alani Nu
The acquisition, for $1.8 billion, includes $150 million in tax assets for a net purchase price of $1.65 billion, comprised of a mix of cash and stock.

Report: Taking a Global Pulse on Shopping with a Sustainable Mindset
To better understand the consumer perspective, Blue Yonder’s fourth annual Consumer Sustainability Survey surveyed more than 5,000 consumers across Australia and New Zealand (ANZ), France, Germany, U.K., and U.S. on their sustainable shopping opinions and behaviors.

REI Co-op Names New Chief Merchant with Diverse Big Box Background
REI said Kristin Shane brings extensive experience across diverse consumer product and retail businesses, including The Guitar Center, PetSmart and Target.

Rural King Opens New Store in Alabama
Rural King has grown to over 130 stores in fourteen states, providing a broad range of essential goods, food, feed, seed, and other farm and home necessities to communities it serves throughout Alabama, Georgia, Florida, Illinois, Indiana, Kentucky, Michigan, Missouri, North Carolina, Ohio, Pennsylvania, Tennessee, Virginia, and West Virginia.

Dakine Appoints Grégoire Tulasne as European Sales Manager
Tulasne brings a wealth of experience in the Action Sports industry, having launched Nike ACG, sb and 6.0 and having been the sales director for Volcom in France.

Birkenstock Opens Concept Store in Historic Zhangyuan, Shanghai
The Zhangyuan store showcases the Birkenstock collection and its 1774 product line. The store will debut the brand’s Boro Collection, inspired by the traditional Japanese art of textile mending and created in collaboration with Jesse Leyva.

Leatt Corp. Revenues Jump DD in Q4 on Strong Body Armor and Helmet Growth
Sales of the brand’s most established category, neck braces, were down 25 percent in Q4 year-over-year as inventory is digested at the dealer and distributor level. Sales of ADV gear, designed for Adventure riding, exceeded expectations.

SBA Implements Made in America Manufacturing Initiative
The new SBA effort will cut $100 billion in regulation, expand access to capital and create dedicated infrastructure to support blue-collar boom.

Bass Pro Shops to Officially Open in Tyler, TX, with Evening for Conservation
The retailer will host a grand opening of its new retail store in Tyler, TX, with an Evening for Cnservation, on Wednesday, April 16. Every dollar spent during the event, 20 percent (on most items) will be donated to local conservation organizations, a tradition owner Johnny Morris started many years ago.

BKK Hooks Hires New Director of Marketing
BKK said Casey Yoern previously served as the marketing specialist/photographer at Daiwa Corp., where he spearheaded digital marketing campaigns, managed product launches and oversaw catalog creation for over 2,000 SKUs.

NMMA: EU Delays Tariffs on U.S. Boats, Creating Window for Negotiations
While this delay is not a final solution, NMMA believes it is a welcome sign that both sides are taking time to negotiate.