SGB Update Outdoor

Puma Appoints Julie Legrand to Lead Global Brand Strategy

Legrand brings 20 years of experience in marketing and brand management to the role. Most recently, she worked as H&M’s global brand director. She also held senior positions in marketing and brand at Procter & Gamble.

Tactics Opening First Location Outside of Oregon

The Oregon-based skateboarding and snowboarding specialty retailer is adding a new store in the Ballard neighborhood of Seattle, WA. The opening is planned for early summer 2024.

Amer Sports Company Launches New Senior Secured Notes Offering

The net proceeds from the offering of the Notes and the expected net proceeds from the New Senior Secured Credit Facilities are expected to repay all outstanding indebtedness under the company’s existing credit facilities, which will be terminated.

Vail Resorts Adds European Board Member as Global Expansion Looms

Originally from Munich, Germany, Knobloch resides in Paris, France and is president of the Cannes Film Festival. She started her career practicing law in Munich, New York and Los Angeles and went on to have a 25-year career in various leadership roles at WarnerMedia.

Whyte Bikes Appoints Cannondale Vet as New CEO

Nikki Hawyes was appointed CEO, replacing Ed Culley, who is departing for a new role. Concurrently, Jonathan Neale, the former COO of McLaren Group and CEO of McLaren Racing, was appointed chairman of the Board of Directors, replacing David Hill.

Accell Group to Consolidate Manufacturing Footprint, Cut Staff

In adjusting its operating model from a decentralized “house of brands” to an integrated player in the bicycle industry, Accell Group said it intends to better leverage its strong European manufacturing footprint, decrease operational complexity and improve its competitive position.