SGB Update Outdoor

Puma Opens Las Vegas Flagship

Located in the heart of the Las Vegas strip, the store offers a “retail experience” with various immersive and interactive features, including a professional F1 racing simulator, an interactive arcade and a customization studio where customers can personalize apparel and footwear.

Moonlight Partners with Abritu Sport for Canadian Distribution

Moonlight, the Norwegian brand known for its outdoor lighting equipment, is officially entering the Canadian market, which was made possible through a new distribution agreement with Abritu Sport, which distributes brands like NNormal and Coros. 

Alterra Mountain Company Closes on A-Basin Acquisition

Alan Henceroth, A-Basin’s chief operating officer who has been with A-Basin for 36 years and has driven the mountain’s unique culture, will continue on to lead the resort and oversee daily operations with his longtime team.