SGB Update Outdoor
SRAM Acquires Italian Company Ochain
Chicago-based bike parts manufacturer SRAM acquired Ochain, the Italian manufacturer of chainring spiders that enable a bike’s chainring to move independently of the cranks, improving mountain bike suspension feel and performance.
Perfect Moment Opens European Distribution Hub
The new facility for the luxury skiwear and lifestyle brand will replace its former warehouses in the UK and Hong Kong, which it plans to close as part of a broader restructuring initiative aimed at streamlining operations, reducing costs and enhancing the customer experience.
Survey: Women’s Interest in Outdoor Activities Remains Strong
Winnebago Industries’ Annual Spotlight Survey found that 52 percent of women plan to increase their outdoor activities in 2025—a six-point jump from last year, with over half (55 percent) spending six hours or more outside each week. The survey from the RV and boat manufacturer examined the benefits and barriers to getting more women outdoors.
Report: Back-to-School Spending to Surge 17 Percent, Shopping Starts Earlier
JLL’s 2025 Back-to-School survey of 1,010 parents found a 17.3 percent increase in planned spending this year, with respondents shifting toward in-store shopping while adopting earlier purchasing patterns and becoming more sensitive to higher prices.
509 Recalls Nearly 230,00 Helmets Due to Risk of Head Injury
The helmet maker, in cooperation with the U.S. Consumer Product Safety Commission and its counterpart in Canada, has issued a recall on three “populations” of 509 and 509 for Polaris branded helmets, as the helmets may not provide sufficient protection in the event of a crash.
Cotopaxi Opens Pop-Up in Georgetown
The pop-up shop in Washington, D.C.’s Georgetown neighborhood, at 1057 Wisconsin Avenue, represents the company’s second pop-up and third on the East Coast.
Uvex Group Sold to PE Firm
The German maker of helmets and goggles for ski, cycling and equestrian purposes announced that Warburg Pincus will acquire a majority interest in the company. The owner families Winter and Grau will retain a significant minority stake and be actively involved in the future growth of the business.
Pinarello Establishes New Subsidiary In Shanghai
The Italian manufacturer of road bikes, accessories and apparel announced the opening of its new subsidiary in Shanghai, enabling the company to directly manage its operations in the Chinese market.
Remark Closes on $16 Million Series A Funding Round
The round was led by Inspired Capital, with participation from Stripe, Neo, Spero Ventures, Shine Capital, and Visible Ventures, bringing the company’s total funding to $27 million. Remark describes itself as an AI company making online shopping more human.
Foreign Rider Opens Flagship Store in Salt Lake City
The store also serves as a gallery, allowing customers to “touch and feel each fabric, to see where the product fits into travel, daily performance and recovery,” the company stated in a media release.
Revelyst Unveils Bozeman Innovation Center
The parent company of the Bell, Bushnell, CamelBak, Fox, Giro, and Simms Fishing brands, and others, has opened the Bozeman Innovation Center, a new hub of “outdoor gear excellence” for several of its brands.
Altri Acquires Majority Stake in Fiber Specialist AeoniQ
Portuguese fiber producer Altri SGPS S.A. has agreed to acquire a majority interest in Swiss clean technology company AeoniQ to support the commercial-scale development of a biodegradable cellulose-based filament designed to replace polyester and nylon.
Cascale Appoints Former Nike Senior Exec as Interim CEO
Harsh Saini, who currently serves on Cascale’s Board of Directors, will lead the non-profit in advancing its key 2025 strategic priorities while it continues its global search for a permanent CEO.
Allbirds Secures $75M Credit Line, Launches Stock Sale Program
The footwear brand secured a new $75 million asset-based revolving credit facility while introducing a program to sell up $50 million in stock with TD Cowen. The financing provides additional liquidity and financial flexibility to support plans to reignite growth.
Perfect Moment Raises $3M in Stock Sale
The London-based skiwear and activewear company reported that it sold 10 million shares for $0.30 a share. In addition, the company has granted the underwriters a 45-day option to purchase up to an additional 1.5 million shares to cover over-allotments
