SGB Update Outdoor

Deckers Brands Sees Slower Growth Trend in Year Ahead
The parent of the Hoka, Ugg, Teva, Sanuk brands expects fiscal 2025 sales to grow 10 percent, compared to the 21 percent growth achieved in fiscal 2024 and a 19 percent compounded annual growth rate over the past four years.

IKamper Hires New Product Manager Ahead of S/S Product Launches
Previously at SOG, Chris Cashbaugh brings over 20 years of experience in the outdoor industry to the role.

VF Corp. Appoints Paul Vogel as Chief Financial Officer
As previously announced, he will succeed Matt Puckett, who will be stepping down, effective July 8, 2024.

Vans Brand and Americas Region Continue as Biggest Issues for VF Corp. Turnaround
TNF was down 5 percent in Q4, with brand DTC up 6 percent in reported terms or up 7 percent in constant-currency (CC) terms. Vans was reportedly down 26 percent (-27 percent CC) year-over-year (YoY) for the period,

SFIA Promotes Kerman and Hoffman to New Roles in the Organization
Alex Kerman is now the association’s senior director of research and business operations and Chandler Hoffman is director of membership and technology.

Insite Performance Hires Nike Veteran as Director of Innovation
Dr. Caleb Dyer brings over a decade of experience to the role in engineering footwear polymers, having served as a material innovator, Polymer Lab manager and lead chemical engineer at Nike since 2012.

Report: Cities in Florida Top U.S. Charts in Freelancer Population and Revenue Growth
The 7th Annual Freelance Economic Impact Report also identifies major growth across Texas while traditional business hubs like San Francisco and New York remain stagnant.

Target Corp. Sees Flattish Bottom Line in Q1 as Comps Fall in the Mid Singles
Total revenue for the quarter was down 3.1 percent year-over-year to $24.5 billion, said to reflect a total sales decline of 3.2 percent and a 3.9 percent increase in other revenue.

TJX Ups Full-Year EPS Guidance as Q1 Comps Rise 3 Percent
The company said it saw comp sales growth at every division entirely driven by customer transactions, which underscores the strength of our value proposition.

Lululemon Re-Works Product, Brand Teams as Product Chief Sun Choe Departs
Jonathan Cheung, the global creative director, will drive product design, innovation and product development. Nikki Neuburger will become chief brand and product activation officer. Elizabeth Binder, chief merchandising officer, will report to Neuburger.

Massimo Group Expands Production Facility in Garland, TX
The company continues to experience sales momentum across UTVs, ATVs, ebikes, and pontoon boats, which accounted for annual revenue growth of 32 percent and 38 percent, respectively, in 2023.

Report: Gen Z RVers Most Likely Generation to Work on the Road
Teens drop tech and look to faith for meaning during family road trips. Baby Boomers increase multigenerational camping plans this summer. Economic constraints and appetite for travel push GenZ to search for free campsites. Demand for developed campgrounds booms.

Report: Western Winter Resorts See Disappointing End to Season
Destimetrics said occupancy struggled throughout most of the winter so the somewhat lower figures were expected, but aggregated daily rates were up to help mitigate the declines in seasonal revenues as of April 30.

WFSGI Makes Emma Zwiebler’s CEO Appointment Permanent
Zwiebler joined the WFSGI six years ago where she previously held the position of VP for Strategic and External Affairs. Zwiebler is a Trustee of the charity Switch the Play Foundation. She was appointed as interim CEO on November 1, 2023.

Deloitte: Summer Travel Stays the Course Amid Pricing Pressures
As costs takeoff, shifting demographics and desire to stretch dollars are likely changing how Americans travel. In its new report, Vacations Pass the Value Test: 2024 Deloitte Summer Travel Survey, Deloitte examines the trends and preferences that could shape the upcoming summer travel season.