SGB Update Outdoor

Confluence Outdoors Partners with Meyer Distributing

Home to the Pelican, Wilderness Systems, Perception, and Dagger brands, inked a partnership with Meyer Distributing to distribute the company’s kayak brands, including the potential for next day delivery.

GSM Outdoors Acquires Mid-America Rod Company

Located in Arkansas, Mid-America Rod Company has been manufacturing fishing rods in the U.S. since 1976. The company manufactures its signature series of Virtus Rods and produces OEM rods for other companies.

BKK Hooks International Names President of Sales

Michael Sullivan was appointed president of sales and will head a team responsible for expanding commercial sales operations in the Americas, reporting to BKK America’s general manager Magnus Gunnarsson.

Vail Resorts Appoints Chief Marketing Officer

Goldstein will lead the company’s Epic Pass business, My Epic Gear membership business, data and analytics, digital experience and marketing for its portfolio of mountain destinations, rental, retail, and ski and ride school businesses.

Rapala VMC Sees Shuffling of Operations Leadership Roles

Stanislas de Castelnau, EVP and head of operations retired at the end of March after a 23-year career at Rapala VMC. Tuomas Akkanen, EVP and head of group supply chain and winter sports, and COO Jean-Philippe Nicolle will succeed him.

Anon and Burton Secure Legal Win in German Federal Patent Court

Following a 26-month legal battle in the German Federal Patent Court concerning intellectual property rights regarding WaveCel technology, the court fully confirmed Burton Snowboard’s position and declared against Koroyd S.A.R.L.’s patent invalid in Germany.