SGB Update Outdoor

Deckers Brands Sees Slower Growth Trend in Year Ahead

The parent of the Hoka, Ugg, Teva, Sanuk brands expects fiscal 2025 sales to grow 10 percent, compared to the 21 percent growth achieved in fiscal 2024 and a 19 percent compounded annual growth rate over the past four years.

Report: Gen Z RVers Most Likely Generation to Work on the Road

Teens drop tech and look to faith for meaning during family road trips. Baby Boomers increase multigenerational camping plans this summer. Economic constraints and appetite for travel push GenZ to search for free campsites. Demand for developed campgrounds booms.

WFSGI Makes Emma Zwiebler’s CEO Appointment Permanent

Zwiebler joined the WFSGI six years ago where she previously held the position of VP for Strategic and External Affairs. Zwiebler is a Trustee of the charity Switch the Play Foundation. She was appointed as interim CEO on November 1, 2023.

Deloitte: Summer Travel Stays the Course Amid Pricing Pressures

As costs takeoff, shifting demographics and desire to stretch dollars are likely changing how Americans travel. In its new report, Vacations Pass the Value Test: 2024 Deloitte Summer Travel Survey, Deloitte examines the trends and preferences that could shape the upcoming summer travel season.