SGB Update Outdoor
REI Hosts Wounded Warrior Project Class
REI teamed up with the Wounded Warrior Project (WWP) to host an afternoon class on how master activities such as backpacking in the wilderness and bicycle maintenance.
Life Is Good Launches Optimism Campaign
The campaign stars World Champion gymnast Aly Raisman and New England Patriot Malcolm Mitchell.
Headsweats Kicks Off National Park Week With New Designs
Twenty percent of sales from the collection will be donated to the National Park Foundation, the official charity of America’s national parks and nonprofit partner to the National Park Service.
University In Colorado To Offer Outdoor Industry MBA
Western State Colorado University will offer an outdoor industry-focused MBA beginning in 2018.
American Alpine Club To Host 2017 Climbing Awards
The award is given to those who have made lasting contributions both on and off the mountain.
Sole Appoints Director Of U.S. Sales
Sole, the Canadian footbed company, has officially appointed Zachary Osness as its new director of U.S. sales
Fjällräven Names Rygr As Its Agency Of Record
Rygr will work on public relations for the Swedish outdoor brand in North America.
Aspen Skiing Company To Acquire Mammoth Resorts
The owner of Mammoth Mountain Ski Area, Snow Summit, Bear Mountain and June Mountain entered into a definitive agreement to be acquired by a newly formed entity controlled by affiliates of the Aspen Skiing Company L.L.C. and KSL Capital Partners LLC.
Sea To Summit Adds National Sales Manager
Darrin Young brings 20 years of industry experience to Sea to Summit, most recently at SmartWool, where he spent a little over 10 years working with independent and national retailers.
JD Sports Sees Sharp Earnings Hike In 2016
Same-store growth in its European Sports Fashion banners rose over 10 percent.
Suunto Sponsors Discrete Cirque Series
The producer of sports watches, dive computers and precision instruments signed on as a sponsor of the short-distance, max-elevation trail running series in North America.
Arc’teryx Adds Michelle Parker To Athlete Roster
Parker has filmed with the likes of Warren Miller and Matchstick Productions and is sponsored by other brands including Red Bull, Black Crows, Anon, Squaw Valley and Arcade.
La Sportiva And Adventure Fit Introduce Trail Run Relay
The Trail Run Relay is a social and challenging race in Lyons, CO in which 2- or 4-person teams take turns running a single 5km loop.
Flambeau Outdoors Partners With Dunkin-Lewis, Thomas F. Gowen & Sons
“We’re confident that with over 300 new products launched in the past three years, these top-notch agencies have the tools needed to exceed customer expectations and increase market share,” said Flambeau president Chris Gurreri.
Bearpaw Expanding Into Western Europe
New partners from various companies are being put into place to service markets of Western Europe for the Fall 2017 season.
