SGB Update Outdoor

JCPenney Invests $40 Million in Supply Chain Upgrades
As part of the retailer’s self-funded $1 billion reinvestment strategy announced last year, the centerpiece of the upgrade is implementing the Joey Pouch sorting system at its distribution center in Reno, NV.

Helinox Opens Flagship in Paris
The company opened its first retail store in Europe and will also serve as a community hub, hosting events, artists and activities.

Retail Sales in May Weaker Than Forecasted
Retail sales increased slower than expected in May versus the prior month, as high interest rates and inflation pressured consumer spending.

Report: Cooling Rates Spark Strongest Western Resort Bookings in a Year
DestiMetrics reported the positive news for lodging properties and consumers represented the strongest booking pace in over a year, along with a return to more predictable pre-pandemic patterns for day-of-the week arrivals.

Authentic Appoints General Manager of Africa
Authentic Brands Group appointed of Warren Bowers as general manager. Bowers’ previous roles include managing director at Bounty Brands and senior retail director at Adidas.

Bass Pro Sets To Open In Grand Prairie, TX
The store will mark the 15th Bass Pro Shops location in Texas and fifth in the Dallas metro area.

EVent Fabrics Names Marketing and Branding Manager
EVent Fabrics hired Shannon Walton as marketing and branding manager. Previously, Walton represented industry brands as a partner with The Walton Works agency and as a PR and marketing manager for Schoeller Textil, Inc., USA, for ten years.
Selle Royal Group Appoints New U.S. Based Sales Managers
Two dedicated OE (original equipment) sales managers, already part of the Selle Royal Group team, Chris Ballard and Patrick Gore, were appointed as territory managers for the H2 (Highway 2) saddle brand to drive growth in its OEM Business in North America.

Skratch Labs Opens New European Headquarters and Distribution Facility
Skratch Labs, based in Boulder, CO, expanded its distribution network to Europe to serve endurance sports retailers and establish Skratch’s DTC online sales capabilities through its new European domain. Skratch Labs tapped industry veteran Sebastian Eckmann as managing director to lead European operations.

BikeCo Appoints U.S. Sales Manager, Adds New Sales Agencies
Anthony Mikrut has been appointed U.S. sales manager and the company added five new sales agencies across key regions to reflect BikeCo’s commitment to expanding its sales network and enhancing customer service across the United States.

AnyCreek Secures $1.8 Million in Funding
AnyCreek, the Memphis, TN-based guided fishing and hunting experiences company, announced the completion of a $1.8 million seed funding round, brining total funding since its launch in 2022 to $3.3 million.

Piper Sandler Bolsters Consumer Equity Research Team
Anna Andreeva will join the New York office and is responsible for footwear, softlines and global brand analysis. Andreeva began her career in equity research at J.P. Morgan, where she was part of the number one-ranked Institutional Investor team covering specialty retail.

Vista Outdoor Sees Alternative Ammo Bidder Withdraw Offer
The alternative party that made a play for the company’s ammo business last week has withdrawn its offer to acquire The Kinetic Group, Vista’s ammunition business.

Consumer Sentiment Falls to 7-Month Low
University of Michigan Survey Director Joanne Hsu stated, “While consumer sentiment declined this month, the 3.5 Index point dip is relatively minor in the grand scheme. That decline is within the margin of error for the survey.”

Cocona Labs Finalizes China WFOE Incorporation
The company is now a wholly foreign-owned enterprise (WFOE) in Shanghai, China. With a growing percentage of Cocona’s yearly revenue attributed to Chinese brand customers, the market is a “critical component for success.”