SGB Update Outdoor
Leki Appoints Gerten Outdoors To Lead Western Great Lakes Sales
Gerten Outdoors will manage sales of Leki Outdoor trekking poles and camp furniture, as well as their Backcountry and Nordic lines.
Outsiders Ball Secures Sponsors
The Outdoor Foundation, charitable arm of Outdoor Industry Association, announced that more than 25 sponsors have signed up to support the 2017 Outsiders Ball, which will be held on Tuesday, July 25 – ‘Night 0’ of Outdoor Retailer Summer Market.
Outdoor Retailer To Celebrate 35 Years Of Summer Market
Outdoor Retailer will celebrate its 35th anniversary at Summer Market held July 26-29 in Salt Lake City.
Grassroots Outdoor Alliance To Host Learning Sessions At Outdoor Retailer Summer Market
Grassroots Outdoor Alliance, the national organization dedicated to the health and growth of specialty outdoor retail, will host learning sessions at Outdoor Retailer Summer Market to increase awareness and understanding of the group’s unique goals and events.
LL Bean Shifts Marketing Focus To Digital, TV
L.L. Bean is shifting away from traditional direct mail print marketing toward digital and TV channels starting with its new “Be an Outsider” campaign, according to a report Ad Age.
Colorado Pays $3.4 Million To Lure Outdoor Retailer
The state of Colorado will pay $1.7 million to Emerald Expositions to support the relocation of the Outdoor Retailer show from Salt Lake City to Denver. The funds match the $1.7 million offered from Visit Denver under an incentive package.
VF Raises Outlook After Q2 Earnings Beat
VF Corp. reported earnings declined in the second quarter but exceeded expectations, prompting the parent of The North Face, Timberland and Vans to raise its guidance for the year.
Item Of The Day: Scarpa Maestro Climbing Shoes
The new Meastro family redefines how trad shoes are built with a new high-performance rubber rand system and soft, supple and comfortable Eco Leather.
Smartwool To Host Pre-March Poster-Making Happy Hour At Outdoor Retailer
Smartwool will host a poster sign-making happy hour at ORSM ahead of the industry-wide “This Land is Our Land March” march for public lands.
Summer Occupancy At Western Resorts Destinations Remains Flat, Revenue Surges
Even though summer occupancy among western mountain resort destinations is up only a scant 0.2 percent compared to last summer (May through October), revenues continue to gallop ahead driven by robust gains in the Average Daily Rate (ADR)
Accell Group Sees Modest Revenue Gain In First Half
Accell Group N.V reported revenues inched up 0.7 percent in the first half as gains in e-bikes offset softness in regular bikes, particularly in North America, the Netherlands and Turkey.
Academy Undergoes Layoffs
Academy Sports + Outdoors has laid off approximately 100 employees from its corporate office in Katy, TX, according to an e-mailed statement.
Katadyn Group To Acquire Hydro-Photon Inc.
Katadyn Group signed an agreement to acquire the assets of Hydro-Photon Inc., the maker of the SteriPen ultraviolet, handheld water purifier. The acquisition is planned to close near the end of July 2017.
NFL, Gatorade Join Speaker Roster For SFIA Industry Leaders Summit
Tod Leiweke, NFL chief operating officer, and Jeff Kearney, Gatorade global head of sports marketing have been added to the lineup of speakers at the SFIA’s 2017 Industry Leaders Summit in Chicago, September 13-14, 2017.
Carsten Von Birckhahn Dies In Paragliding Accident
CEO and brand manager of Edelrid, Carsten von Birckhahn, has died after a crash landing while paragliding in Val di Mello in northern Italy.
