SGB Update Outdoor

Academy Sports and Outdoors Sees Positive Change in Q4 Sales Trend

The retailer reported that it did not meet its own expectations for Fiscal 2023 but a trajectory change in the fourth quarter turned the frown upside down. Fourth quarter net sales were up 2.8 percent to $1.79 billion while comp store sales declined 3.6 percent for the period.

NRF Sees Retail Growth Slowing in 2024 as Economy Slows

The National Retail Federation forecasted 2024 retail sales would increase between 2.5 percent and 3.5 percent year-over-year to come in at $5.23 trillion to $5.28 trillion, a moderation from the 3.6 percent growth in 2023.

EXEC: U.S. Shoppers Are Under the Influence of Influencers

Now it’s the content creator, or influencer that is moving the market for brands, products, food, restaurants, new stores, and just about anything that requires a decision on the part of a consumer. If you are a marketer, you know this story all too well.