SGB Update Outdoor

Yeti Holdings to Acquire Mystery Ranch

Mystery Ranch and its employees will continue to operate out of Bozeman, MT and work with Yeti over the next several months to integrate the teams and functions.

McKinsey and WFSGI See Upbeat Execs in Sporting Goods 2024 Report

After a mixed 2023, sporting goods companies continue to face macroeconomic headwinds, winner-takes-all competition, and rising levels of physical inactivity around the world. Still, many executives say they are more optimistic than at any time over the past few years.

Tom Brady’s TB12 Nutrition Brand to Merge with Nobull

Nobull was purchased in 2023 by beverage veteran Mike Repole. The deal includes footwear, apparel and nutrition products previously housed under the TB12 and Brady brands. Brady becomes the second largest shareholder. 

BaseMap Completes Acquisition of HuntScore

The strategic, complementary acquisition accelerates industry-specific strategy to transform hunt planning, mapping and research via mobile devices.

Walmart Will Conduct 3:1 Stock Split

Shares to be issued in the stock split will be payable after market close on February 23, for shareholders of record at the close of business on February 22. Shareholders will receive a distribution of two additional shares of common stock for each share held.

Nordstrom Plans Two New Rack Locations in North Carolina

The new stores will be located in Raleigh and Matthews. The 32,000-square-foot Raleigh store will be located in Triangle Town Place open in fall 2024, while the 25,000-square-foot Matthews store outside Charlotte is expected to open in spring 2025.

Canyon Bicycles Appoints Chief Technology Officer

Chad Manuell was named chief technology officer and joined Canyon’s executive leadership team. He is responsible for driving innovation and ensuring the development and delivery of products to achieve the company’s long-term objectives.

SIA Appoints New Board Chair; Adds Four Board Members

Burton’s VP of Global Supply Chain, Rachel Grogan-Cook, is the new chair of the SIA Board of Directors, and the trade association added four new directors: Erik Anderson from Salomon, Danica Carey from Seirus, Jennifer McVey from Nidecker Group, and Shane Wallace from Dakine.

66°North Appoints CCO; Hires North America and EMEA Sales Chiefs

Jeppe Møller will take on the role of chief commercial officer after consulting with the brand in 2023. Justin Warren has joined the team as sales director for North America and Mike Massoulier Eriksen has been appointed head of sales EMEA.

Airstream Appoints Vice President of Sales

GM of the Travel Trailer division, Bryan Melton, an outdoor and bike industry veteran, will assume his new role as VP of sales for the Travel Trailer and Touring Coach divisions immediately, replacing Justin Humphreys.