SGB Update Outdoor
Leki Announces New Sales Representation In South-Central U.S.
Leki, maker of trekking, ski and trail running poles, has announced the appointment of sales rep Mike Felix of Midcoast Outdoors to cover the South-Central trekking and outdoor retail territory (TX, AR, OK, KS, LA), effective January 1, 2019.
LifeStraw Partners With The Conservation Alliance
LifeStraw, a maker of water filtration and purification products, announced Tuesday the company is joining The Conservation Alliance and introducing a special edition LifeStraw Go bottle, “Big Adventure, Small Footprint,” with 5 percent of sales going to the group’s public lands programs.
Seirus Enhances Product Procurement For Retailers
Snowsports and outdoor industry accessory maker Seirus Innovation is rolling out PlumRiver’s Elastic Suite wholesale procurement and B2B digital merchandising platform as part of a major enhancement of the company’s commercial sales process.
Yeti Valued At $1.7 Billion In IPO
Yeti Holdings Inc.’s initial public offering values the company at $1.7 billion, according to an updated filing with the Securities & Exchange Commission. The high-end cooler maker is selling 2.5 million shares and current shareholders are selling 17.5 million shares.
Bass Pro, Cabela’s To Hire 7,000 Seasonal Positions
Bass Pro Shops is looking to hire approximately 7,000 seasonal workers to prepare for the holiday shopping season and the return of its popular Santa’s Wonderland experience. Cabela’s locations will be participating in Santa’s Wonderland for the first time this year.
Hillsound Equipment Adds To Growing Sales Team
Hillsound Equipment, a producer of winter traction equipment and gaiters for outdoor enthusiasts, has partnered with Mullins Outdoors to further the distribution of their products in the Midwest markets.
Duluth Trading Names Allen L. Dittrich Chief Operating Officer
Duluth Holdings Inc. (dba, Duluth Trading Company) announced that Senior Vice President Allen L. Dittrich will assume the role of chief operating officer, a new position within Duluth Trading.
OIA Appoints VP Of Government Affairs
The Outdoor Industry Association (OIA) announced that Patricia Rojas-Ungar will lead the company’s advocacy agenda as the vice president of government affairs. Rojas-Ungar is currently vice president of public affairs at the U.S. Travel Association.
Scheels To Open Store In Colorado Springs
Scheels All Sports plans to open the company’s second store in Colorado in Colorado Springs in the spring of 2021. The 220,000-square-foot store will feature a 65-foot, 16-car working Ferris wheel, giant saltwater aquarium, “wildlife mountain” of taxidermy specimens and 75 specialty shops.
Diamond Brand Outdoors Closes Asheville Flagship
Diamond Brand Outdoors has closed the company’s flagship on Hendersonville Road in Ashville, NC, but is retaining the company’s full-price location inside the Aloft Hotel on Biltmore Avenue. The retailer’s discounted gear shop, Frugal Backpacker, is opening a second store, according to Citizen Times.
AllTrails Finds Funding
AllTrails helps people explore the outdoors with the largest collection of detailed, hand-curated trail maps as well as trail reviews and photos crowdsourced from the company’s community of over 9 million hikers, mountain bikers and trail runners. AllTrails has the #1 Outdoors app for iOS & Android with more than 12 million mobile downloads and reaches 44 million people each year through alltrails.com, the App Store and Google Play.
Wilderness Society Statement On Karen Budd-Falen
The Wilderness Society expressed disappointment over reports that Karen Budd-Falen will assume the position of deputy solicitor for Wildlife and Parks at the Department of the Interior.
Anta’s Takeover Talks With Amer Sports Advancing
Anta’s negotiations regarding with Amer Sports about a possible takeover are advancing, according to a report from Bloomberg. Sources indicated that Anta has talked to banks about financing for the transaction and is progressing with due diligence on Amer.
Merrell Launches Documentary Featuring Ambassadors Jason Antin And Mike Chambers
Merrell launched a video documentary titled “In Due Time” featuring ambassadors Jason Antin and Mike Chambers setting out to complete Greenland’s Arctic Circle Trail by foot in the fastest known time.
Salomon Socks Secures Canadian Licensee
Intersocks Group announced the appointment of In-Sport Fashions Inc. as the company’s Canadian distributor for licensed Salomon socks. The deal will give Canadian retailers renewed access to Salomon’s collection of alpine ski, nordic ski, trail running and outdoor socks.
