SGB Update Outdoor

Adidas Terrex Opens Showroom in Downtown Boulder

The space, located near Pearl Street, will be use for “events, hosting partners and community members, and building connections with the city’s strong, local retailer market.”

Nordstrom Promotes Alexis DePree to Chief Operating Officer

DePree will continue to support supply chain operations, transportation, inventory operations, enterprise operations, and store operations, but now with an expanded title that better reflects the breadth of these teams’ work.

VF Corp. Appoints Sun Choe as Vans Global Brand President

Michelle (Sun) Choe has nearly three decades of experience leading design and merchandising for global brands, including Lululemon, Marc Jacobs, West Elm, Madewell, Urban Outfitters, Levi’s, and the Gap. She joins VF from Lululemon, where she has worked as the chief product officer for the past seven years.

Outdoor Rep Groups Form New Agency to Serve the Northeast

Ferguson-Keller, operating out of the Midwest, and Rogers Sports Marketing, operating out of the Southeast, created Gen 3 Outdoors to service the fishing, hunting and firearms, marine and related outdoor sports categories in the Northeast.

Outdoor Alliance Names Grasstops Advocacy Director

Taylor Rogers was appointed Grasstops Advocacy Director, who will reportedly guide/train the first group of 20 members in the Grassroots Collective to advocate for conservation and recreation policy.

Report: The 2023/24 Snow Sports Season Ranked as Fifth Best Historically

The Rocky Mountain region remains the most visited, reporting 26.7 million skier visits, followed by the Northeast at 12.4 million and the Pacific Southwest at 8.0 million. The Midwest was the No.4 region, tallying 4.8 million visits despite reporting the largest decrease (-26.7 percent) compared to the prior season.