SGB Update Outdoor

L.L.Bean Adds Von Maur Department Store as Wholesale Partner
Starting this fall, the company’s stores and online channels will begin offering the latest assortment of L.L.Bean favorites for men, women and kids, including select outerwear, clothing, footwear and accessories.

Dynafit Opens New HQ, the “Speed Factory”
“The entire building, with its clear yet innovative style, fits us perfectly as a brand. We look forward to bringing every visitor here in Kiefersfelden closer to the Dynafit DNA in all its diversity—by athletes for athletes.” —Benedikt Böhm, General Manager, Dynafit

Thor Industries Taking Cautious Look Ahead as Fiscal Year-End Backlog Falls $3.37B
The company may be taking some solace in an improvement in gross margin for the fiscal fourth quarter ended July 31 because there wasn’t much else to hang its hat of in a very difficult year for the RV market, or high-end discretionary purchases, in general.

Gearhead Outfitters Converts Pinnacle Location to Patagonia Concept Shop
The retailer said the store will be exclusively focused on offering an expanded line of Patagonia products, along with other premium brands such as On, Hoka, Birkenstock, Altra, Danner, and Smartwool, curated to complement Patagonia’s offerings.

Dunlop Protective Footwear Gets New Majority Owner
The EQT Mid Market Europe fund has reportedly agreed to sell its majority stake in Dunlop Protective Footwear to Gilde Equity Management (GEM). Financial details of the transaction have not been disclosed.

OIA Appoints Senior Director of Advocacy and Government Affairs
Jaclyn Levy is reported to be a “seasoned public policy leader and brings a unique perspective and a strong track record of implementing innovative solutions across diverse industries into her new role.”

Alterra Names President of Mike Wiegele Helicopter Skiing
Elias Ortner has been named President and COO of Mike Wiegele Helicopter Skiing

Bicycle Transit Systems to Acquire BCycle from Trek
The acquisition, expected to close in October, will allow Bicycle Transit Systems to expand mobility options in cities nationwide with solutions for building, installing and managing docked e-bike share.

NBDA Elects Three New Board Members
Shirley Gonzalos of Pedal the Peaks, Chelsea Kulp of Shore Brake Cyclery and Paul Tobio of Ryder Bikes bring a wealth of experience and a passion for strengthening specialty bicycle retailers and the cycling industry.

BRP Expands Presence in Palm Bay, Inaugurates New Design & Innovation Center
The parent company of the Ski-Doo, Sea-Doo and Lynx power sports brands, has opened its Design & Innovation Center in Palm Bay, FL, continuing its regional expansion.

Wintersteiger Hires New Sales Agency for Great Lakes Region
Wintersteiger, Inc. hired Phenix Project sales agency to represent Wintersteiger Sports and Bootdoc Hotronic in the Great Lakes Territory, effective January 1, 2025, replacin longtime sales reps Bill Ehmke and Mason Rickert, who will continue to take orders through the end of 2024.

Perfect Moment to Open SoHo Store in October
The London-based company said the new storefront will be situated at the corner of one of SoHo’s picturesque cobblestone blocks at 42 Crosby Street. Planning is underway for the store’s opening in October.

Yamaha U.S. Marine BU Appoints Product Management Division Lead
Miguel Avello leads the company’s Product Management Division, providing strategic direction and oversight of the marine product planning functions. He reports directly to Andrea Tetto, director, marine planning, Yamaha U.S. Marine Business Unit.

Macy’s to Hire Over 31,500 Seasonal Workers for the Holiday Shopping Season
The retailer will hold four nationwide in-person hiring events at Macy’s, Bloomingdale’s, Bluemercury stores and distribution centers.

Target Names Chief Financial Officer
During his career, Jim Lee has led global teams in various business development and finance functions across North America, Europe and Asia, including as CFO for several of PepsiCo’s international regions.