SGB Update Outdoor

NBDA Elects Three New Board Members
Shirley Gonzalos of Pedal the Peaks, Chelsea Kulp of Shore Brake Cyclery and Paul Tobio of Ryder Bikes bring a wealth of experience and a passion for strengthening specialty bicycle retailers and the cycling industry.

BRP Expands Presence in Palm Bay, Inaugurates New Design & Innovation Center
The parent company of the Ski-Doo, Sea-Doo and Lynx power sports brands, has opened its Design & Innovation Center in Palm Bay, FL, continuing its regional expansion.

Wintersteiger Hires New Sales Agency for Great Lakes Region
Wintersteiger, Inc. hired Phenix Project sales agency to represent Wintersteiger Sports and Bootdoc Hotronic in the Great Lakes Territory, effective January 1, 2025, replacin longtime sales reps Bill Ehmke and Mason Rickert, who will continue to take orders through the end of 2024.

Perfect Moment to Open SoHo Store in October
The London-based company said the new storefront will be situated at the corner of one of SoHo’s picturesque cobblestone blocks at 42 Crosby Street. Planning is underway for the store’s opening in October.

Yamaha U.S. Marine BU Appoints Product Management Division Lead
Miguel Avello leads the company’s Product Management Division, providing strategic direction and oversight of the marine product planning functions. He reports directly to Andrea Tetto, director, marine planning, Yamaha U.S. Marine Business Unit.

Macy’s to Hire Over 31,500 Seasonal Workers for the Holiday Shopping Season
The retailer will hold four nationwide in-person hiring events at Macy’s, Bloomingdale’s, Bluemercury stores and distribution centers.

Target Names Chief Financial Officer
During his career, Jim Lee has led global teams in various business development and finance functions across North America, Europe and Asia, including as CFO for several of PepsiCo’s international regions.

Canada Goose Signs Licensing Agreement with Marchon Eyewear
Canada Goose’s first eyewear collection will incorporate the brand’s signature design elements and performance features. Marchon will manufacture the pieces using sustainable materials, an essential commitment both companies made when inking the deal.

CamelBak Inks Licensing Deal for CamelBak Pro Work and Industrial Gear
Vista Outdoor Inc.’s Revelyst Adventure Sports product segment has inked a licensing deal with 5 Horizons, an accessories company for the work, outdoor and sporting goods markets, to launch CamelBak Pro’s line of hydration products to to enhance worker performance and safety through hydration.

SylvanSport Expanding Global HQ in the Blue Ridge Mountains
The global headquarters of SylvanSport in Brevard, NC, will reportedly grow by 40,000 square feet, led by the Transylvania Economic Alliance.

Macy’s Names Senior VP, Creative and Production
Jason Holzman brings a wealth of experience to his new role at Macy’s. Before his nearly seventeen-year tenure at NBCUniversal, Holzman served as creative director at Euro RSCG. He also held creative roles at BBDO and Ammirati & Puris and, recently, co-authored a graphic novel to be published by the publishing house, Humanoids.

New Backcountry Owner Taps Schottenstein Affiliates for $112M Financing Support
Schottenstein affiliates Second Avenue Capital Partners, SB360 Capital Partners and Ares Commercial Finance have closed on a $112 million Senior Secured Revolving Credit Facility and Term Loan for Backcountry.

Report: Strong Mall Traffic in August Reflects Strong BTS Season
Research and data analytics firm Placer.ai said that malls ended summer with a bang. College students and families with children were overrepresented among end-of-summer mall hoppers – though not for all mall types, the company suggested.

The Lycra Company Publishes Latest Sustainability Update, Progress Versus 2030 Goals
The sustainability goals outlined in the company’s third annual report are structured around three pillars and align with five United Nations Sustainable Development Goals.

SportRx Adds New Leadership in Marketing, Sales and Operations
SportRx has hired Monica Rigali as VP of marketing and Curtis Ellis as VP of sales and operations. They will report to Rob Tavakoli, who was promoted to CEO in 2022 after nearly 18 years working for the company.